Sydney, Australia (1 July, 2024) – Teremana®, the premium, small-batch tequila founded by Dwayne “The Rock” Johnson, is making its hotly anticipated debut in Australia this July, inviting tequila lovers to “Share The Mana” in one of the spirit’s fastest-growing markets.
All three expressions of Teremana® Tequila – Blanco (RRP $92 AUD), Reposado (RRP $97 AUD), and Añejo (RRP $106 AUD) at 700ML ABV 40% – will be available to purchase in Australia’s leading bars and retail stores, including Dan Murphy’s, BWS, Liquorland, First Choice Liquor, Vintage Cellars and in all good, independent retailers starting from 1 July 2024.
In March 2020, Teremana® Tequila disrupted the tequila category with its record-breaking launch and subsequent growth. Three years after its debut, in 2023, Teremana® became the fastest premium spirits brand to sell 1 million 9-litre cases within a 12-month period in the US.
Recognized as a responsibly crafted tequila of exceptional quality, Teremana® has since won over 17 leading spirits awards, including gold medals at the San Francisco World Spirits Competition and gold in The Spirits Business Tequila & Mezcal Masters.
Founder Dwayne “The Rock” Johnson attributes the brand's success to its exceptional taste, handcrafted small-batch process, accessible price point and embodiment of the spirit of Mana.
“When I created Teremana®, I was determined to create a tequila that is absolutely delicious, high quality and accessible to all, and I’m proud to say we achieved that," says Founder Dwayne “The Rock” Johnson. “I’m incredibly humbled by the demand for Teremana® at the global level and thrilled to deliver Teremana® to consumers around the world. Mana is at the heart of everything we do at Teremana®, and this has fueled our purpose of sharing good energy, bringing people together, and doing things the right way. To now be able to Share The Mana with Australia is a privilege – cheers, my friends.”
“Launching Teremana in Australia is a new chapter for us in creating this legacy brand I envisioned,” he adds. “Australia is a special place for me, and I can’t wait to share the Mana over many Teremana toasts with the people of Australia in the years to come.”
For the launch of Teremana® Tequila in Australia, the brand will “Share The Mana” with a wide-range of on and off-premise activities – from retail promotions and launch events, to venue partnerships and collaborations with local experts and tastemakers - to showcase the broad appeal and range of use cases for Teremana® Tequila to bring people together.
Teremana® Tequila is made at its own distillery, Destilería Teremana De Agave under the unique NOM, 1613 in the small town of Jesús María situated in the highlands of Jalisco. Crafted in partnership with the Lopez family, who are third-generation agave growers and second-generation tequila makers, Teremana® is made using 100% mature Blue Weber Agave, roasted in small, traditional brick ovens for over 72 hours and distilled in handmade copper pot stills.
For more information, please visit Teremana.com and follow on social media at @Teremana.
Share The Mana. Enjoy Responsibly.
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Key Facts:
Notes to the Editor:
- Teremana® Tequila – founded by Dwayne “The Rock” Johnson launches in Australia in July 2024, the third market in the world for Teremana® Tequila outside of the US & UK.
- From 1 July 2024, Teremana® Tequila will be available from a network of retailers including Dan Murphy’s, Liquorland, BWS, First Choice Liquor, Vintage Cellars, IGA, Red Bottle as well as several independent retailers.
- All three expressions of Teremana® Tequila will be available in Australia:
Blanco (RRP $92 AUD) – 700ML, ABV 40%
Reposado (RRP $97 AUD) – 700ML, ABV 40%
Añejo (RRP $106 AUD) – 700ML, ABV 40%
Publicity & Media Assets:
Visual Assets – including Destilería Teremana De Agave and Brand Visuals, founder Dwayne “The Rock” Johnson, bottle pack shots and lifestyle imagery as well as brand videos, are available from Dropbox via THIS LINK.
About us:
About Teremana® Tequila
Teremana® is a premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson, Jenna Fagnan, Ken Austin and Dany Garcia. Crafted at Destilería Teremana De Agave nestled in the highest peaks of the Jalisco highlands, Teremana® offers three distinct expressions - Blanco, Reposado, and Añejo. Each bottle is meticulously crafted from 100% fully mature agave, slow roasted in traditional brick ovens, and distilled in handmade copper pot stills. Rooted in the principles of quality and accessibility, Teremana® embodies the spirit of Mana, a powerful force that inspires us to foster good energy, bring people together, and do the right thing.
Teremana® Tequila Tasting Notes
Teremana® Blanco features tasting notes of bright, fresh citrus with roasted agave, tropical fruit, and a hint of lemongrass, with a smooth, fresh finish. Teremana® Reposado has rich notes with roasted agave, oak, vanilla, spices, and tropical fruit, with a smooth finish that has depth of flavor. Teremana® Añejo features rich, warm oak, vanilla, and roasted agave, with a lightly sweet and complex finish. Teremana® Blanco and Reposado are best enjoyed neat, on the rocks, or in an expertly crafted cocktail, such as The People’s Margarita, Dwayne’s delicious and tropical twist on a Margarita made with pineapple juice, lime juice and agave nectar. Teremana® Añejo is best enjoyed neat or on the rocks.
Contact details:
Publicity & Media Contacts:
Jake Halpin - Communications Director | MAXMEDIALAB
JHalpin@maxmedialab.com.au | +61 412 694 088
Emily Pruessner - Publicist | MAXMEDIALAB
EPruessner@maxmedialab.com.au | +61 488 786 808
