The legendary shoe delivers the adaptive stability runners expect from the GEL-KAYANO™ shoe but has been updated with advanced comfort to help you move your mind.
ASICS has announced the launch of the GEL-KAYANO™ 31 shoe, the latest in what has long been one of ASICS’ most popular stability running shoe series. The optimised comfort has been achieved thanks to a refurbished upper enabling the latest model of GEL-KAYANO™ series to provide additional support to the foot, helping runners of all abilities go further as they move their minds.
As part of ASICS’ commitment to reducing CO2 emissions and achieving its mission to achieve net-zero carbon emissions as a business by 2050, the new GEL-KAYANO™ 31 shoe’s carbon footprint is 27% lower than the industry average[1].
Following the ASICS Design Philosophy of continuous small improvements to create products that feel best for both body and mind, the shoe’s asymmetrical medial design upper has been refurbished to create a supportive fit and a more comfortable feel. The mesh upper has also been designed to provide better ventilation, ensuring the feet stay cool over longer distances while also offering improved flexibility so that runners get maximum comfort with every stride.
Through updating the shoe’s outsole with a HYBRID ASICSGRIP™ rubber material, the GEL-KAYANO™ 31 shoe also helps provide better traction throughout your run, to strengthen the shoe’s stability. This, combined with PureGEL™ technology delivers improved shock absorption and even smoother transitions, adding further protection.
As with its landmark predecessor, the shoe benefits from unique 4D GUIDANCE SYSTEM™ which – honed through user testing and research – works with the movement of the body to provide adaptive stability and comfort, supporting the foot when you need it most.
Junichiro Tateishi, General Manager of Product Function Research Department, at ASICS said: “We believe the GEL-KAYANO™ 31 shoe not only provides the stability the shoe is famous for, but also delivers a truly impressive level of comfort to help runners go further. We are also proud that GEL-KAYANO™ 31 shoe continues to display its CO2e emissions, printed on its insole as 10.6kg per pair, which shows ASICS’ ongoing commitment to transparency regarding the CO2e emissions, so that runners can feel confident about their choices when purchasing the GEL-KAYANO™ 31 shoe.
“The GEL-KAYANO™ is a legendary running shoe for a reason, and we’re excited to see how fans of the series enjoy this added comfort when they try the shoe. Our hope is that it helps everyone feel comfortable, confident and uplifted,” said Tateishi.
The GEL-KAYANO™ 31 shoe will be available for men and women from ASICS retail, online stores and specialists running outlets from July 16th, for $280 AUD.
To find out more about the GEL-KAYANO™ 31 shoe and the latest technologies, please visit asics.com.
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[1] Assessed using ASICS' carbon footprint methodology version 11 and the most comprehensive reporting available for industry average running shoes, conducted by MIT (https://dspace.mit.edu/handle/17211/102070)
About us:
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.
