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It’s time for TikTok

The Victorian Chamber of Commerce and Industry 2 mins read

The Victorian Chamber of Commerce and Industry (VCCI) is today launching a groundbreaking initiative aimed at helping small business grow their customer base through a dynamic series of events and training focused around social media giant TikTok.

Around 350,000 businesses in Australia already use the social media platform as a powerful channel to reach audiences far and wide.

TikTok’s engaging platform means small businesses don’t have to break the bank to reach current and potential customers.

For the second year running, the Chamber’s Victorian Business Pulse Survey found growing brand and marketing presence is the biggest focus for Victorian businesses, second only to growing revenue and is considered a key enabler for growth.

With TikTok being on the frontier of small business growth, we are taking TikTok on the road to give Victorian businesses the boost they need to embrace this tool in their marketing kit.


To be attributed to Victorian Chamber of Commerce and Industry Chief Executive Paul Guerra: 

“As one of the fastest growing and largest social media platforms worldwide, TikTok can help businesses connect with a wide, diverse and new audience. The Victorian Chamber of Commerce and Industry is committed to helping businesses grow and social media is a tool that when used correctly, can really value add.”


To be attributed to TikTok Country Head SMB Tora Brophy:

“From lawn mowers to landscapers, bakers to bookshops, mechanics, fashion, food and tourism, the list is endless. So, no matter what type of business, I’d encourage everyone to come along because you never know if your video could be the next viral hit.”


This events roadshow, held in both Melbourne and Regional Victoria, puts businesses in the room with TikTok, providing insights, tips and tricks on how to use the social media platform to their advantage and an opportunity to hear from businesses who are doing just that.


Ballarat: Tuesday 30 July, 8-10am at The Mining Exchange

Melbourne: Wednesday 31 July, 5:30-8:30pm at The Edge, Federation Square

Geelong: Friday 2 August, 8-10am at 1915


Participants will then gain access to a comprehensive three-part virtual training suite:

Welcome to TikTok 

How to Use TikTok for your business 

Level Up with TikTok Tips, Trends and Tools

Contact details:

Gemma Carter,, 0423 883 945


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