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Fashion, Women

Leading activewear brand Echt launches ‘Lovestruck’, a culmination of its customers desires

Tide Communications 2 mins read

Melbourne based brand Echt, is thrilled to unveil its best-selling items and never-before-seen styles in its new 20+ piece collection, enhanced by the romance of a new bright pink colourway, launching online today, July 1.


As the brand continues to lead in high-performance activewear and approach its 10-year milestone, the much-anticipated Lovestruck collection is truly a range fashioned by the desires of its customers. Listening to its community’s ongoing wishes for a bold pink tone, the striking colour perfectly ties the brand’s ethos of self-confidence and empowerment, with a touch of playfulness.


The new collection built for men and women features brand-new styles while taking its best-selling products to elevated heights with the new captivating shade. True to its colours, the range blends the brand’s meticulously crafted material and moisture-wicking fabrics to ensure optimal comfort, no matter the workout.


Female Echt fans will be treated to a new version of the already popular high-cut and low-cut long sleeve styles, along with its best-selling leggings, shorts and sports bras from the Ultra, Tempo and Flare collections. Make way for the eye-popping unitard built for everyday exercise, tapered joggers for warmth, and a variety of effortless tops including the ribbed cropped tank and basic oversized tee.


For the guys looking to elevate their wardrobe and workout, the Legacy singlet and t-shirt will turn heads in the gym alongside the Fuse and Ultimate shorts available in monochrome colourways. 


Founder of Echt, Jeremy Lay is excited for the new collection launch: “Our dedicated community has always been the heart of our brand, and it is because of their passion and feedback that drove us to create Lovestruck. We believe this collection will inspire our loyal fan base to feel empowered and confident, knowing that they are part of a community that not only values performance and style, but also them as individuals. This collection is a testament to who they are.”


Team Echt can now feel instant romance with the new Lovestruck collection, ready to embrace their confidence and push their limits, all while maintaining an athletic edge.


The entire Lovestruck collection will be available to purchase online at on Monday, 1st July 2024.



High-res imagery can be found here


About us:



Echt is an innovative and fresh active wear apparel company specializing in affordable performance and leisure-based apparel. We keep our active wear fresh and new with our designs team creating fun, sleek and original designs. 

At Echt our motto is Engineered for the Modern-Day Athlete -a motto which we believe in and work towards everyday by providing boundless clothing that can be worn throughout the day – from the gym to brunch to the shops without compromising on comfort, durability, or style. 

Founded in 2014 by Jeremy Lay, the Echt brand has grown exponentially from his single bedroom to one of the leaders in Australian gym wear. Jeremy’s innovative approach to designing and creating a wardrobe for the modern-day athlete has driven him to not only grow the brand but make Echt a household name. 

Not only is Echt an Australian gym wear brand, but it is also a lifestyle that has captured the attention of a diverse audience who embodies the key value of being a modern-day athlete. Based in Melbourne, Australia Echt now ships to over 50 countries and has loyal fans globally.

Contact details:

For all interview and imagery requests please contact:

Zoe Morley |


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