WEDNESDAY 31 JULY 2024
· Majority of Coles customers prefer to bag a block of cheese over slices and shredded
· Coles 1kg Australian cheese blocks join more than 500 products now on Down Down pricing including over 200 popular products lowered this Winter[1]
Coles has cut the price of its popular Own Brand 1kg cheese blocks today, providing great value to customers on a household staple and helping Australians stretch their weekly budget.
Joining Coles’ Down Down range of price cuts, the Coles Australian Colby Cheese 1kg, Coles Australian Tasty Cheddar 1kg and Coles Australian Light Tasty Cheddar 1kg cheese blocks are down to $9.50 from $13.90 – lowered in price by $4.40 per cheese block.
From tasty toasties to taco Tuesdays, the block of cheese is an essential in Aussie fridges with more than four million kilograms of Coles Own Brand cheese blocks sold every year.
The humble but mighty block also topped the charts with more than 40% of Coles customers preferring to buy a block of cheese over slices (27%) or shredded (25%)[2] as revealed in a recent survey by Coles.
While one in three Australians choose toasties as their favourite way of eating cheese, shoppers rated ‘Australian-made dairy products’ as their top priority[3] in the cold section of the supermarket, with the Coles Own Brand cheese locally made in Cobram, Victoria by Saputo Dairy Australia.
Coles Chief Commercial Officer, Anna Croft said Coles was committed to finding ways to help customers save at the checkout on grocery items they buy most.
“We are absolutely committed to lowering the cost of everyday essentials for our customers and have further invested to put another family staple in our Down Down pricing range to offer greater value for longer,” Anna said.
“We know the humble cheese block is a family favourite and very versatile to have on hand, from sliced and diced in family lunches and grated in cheesey bakes to enjoying on its own with some crackers.
“This price reduction is 100% funded by Coles because we know that cheese is a popular and important part of our customers’ shop every week. Our Own Brand cheese comes from Australian dairy farmers who we work with directly to ensure we can provide customers with great quality and value cheese.”
Coles currently has more than 500 products on Down Down pricing, including more than 200 popular products across meat, bakery, vegetables, pantry, dairy, frozen and cleaning.
The Down Down pricing on 1kg Coles Own Brand Australian cheese blocks is available from 31 July 2024 for a period of 12 weeks.
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