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Media, Sport Recreation

Zero Hanger To Launch Series Detailing History Of AFL Expansion

Zero Digital Sports 3 mins read
AFL Team Builders is a journey into the historic foundations on which every non-Victorian club was built.

Footy fans will be able to discover a slice of the sport’s little-known history when AFL Team Builders -- a ground-breaking podcast exploring the formation of all non-Victorian expansion clubs -- launches this week.

The trailer for AFL Team Builders can be viewed here.

Featuring inaugural CEOs, presidents, coaches, board members, and star players, the eight-part series goes behind the scenes with the people tasked with building the clubs that joined the then-VFL (and subsequent AFL) as it expanded beyond the confines of Victoria.

Hosted by experienced sports journalist Niall Seewang and produced by Phoenix Trinidad and the team at Zero Hanger, AFL Team Builders reveals never-before-heard details of the difficulties and controversies involved in the early years of each club.

The debut episode went live on Tuesday, July 02, starting with South Melbourne’s emotional, trailblazing move to Sydney in 1982. New episodes will drop weekly, exploring the builds of the Brisbane Bears, West Coast Eagles, Adelaide Crows, Fremantle Dockers, Port Adelaide Power, Gold Coast Suns, and GWS Giants.

AFL Team Builders is a journey into the historic foundations on which every expansion club was built. Who knew, for example, that Fremantle’s nickname was such a closely guarded secret that military intelligence helped keep the Dockers’ moniker under wraps?


Key highlights of AFL Team Builders

•                    Weekly episodes focusing on each club: Every episode concentrates on one specific club, taking listeners on an engaging and informative journey as visions became realities for the league’s eight non-Victorian teams.

•                    Diverse range of guests: Host Niall Seewang talks with those who brought these clubs to life, including inaugural captains (inc. West Coast’s Ross Glendinning), coaches (inc. Peter Knights, Brisbane Bears), presidents (inc, Greg Boulton, Port Adelaide), players (inc. Dennis Carrol, Sydney) as well as the board members and administrators.

•                    Engaging format: AFL Team Builders is designed to be both entertaining and informative, with a perfect blend of storytelling, interviews, and expert insights.


"When Grant O’Brien was appointed as the inaugural Chair of the Tasmanian AFL Team in mid-2023, it made me curious about the pressures faced by initial employees of sporting franchises. I realised there must have been a handful of employees tasked with building every AFL club from scratch, and I wanted to know more.

“Talking to the people involved with building these new VFL/AFL clubs, I was shocked at the extreme difficulties, absurd realities and controversial moments all these teams faced when they joined the national competition.”

-- AFL Team Builders host, Niall Seewang

How to Watch / Listen:

Don't miss out on the journey – watch AFL Team Builders on the Zero Hanger YouTube channel or subscribe wherever you get your audio podcasts: Apple Podcasts, Spotify

Key Episode Dates:

  1. Sydney Swans: July 02, 2024

  2. Brisbane Bears: July 09, 2024

  3. West Coast Eagles: July 16, 2024

  4. Adelaide Crows: July 23, 2024

  5. Fremantle Dockers: July 30, 2024

  6. Port Adelaide Power: August 06, 2024

  7. Gold Coast Suns: August 13, 2024

  8. GWS Giants: August 20, 2024

Media enquiries:

Nick Splitter
General Manager, Zero Digital Sports

About Zero Digital Sports 

Zero Digital Sports is a 24/7 Australian news agency that produces world-class digital sports content as well as premium, unique outsourced sports content to clients around the world. An experienced team of 20+ journalists and digital producers cover the major Australian codes, on flagship mastheads Zero Hanger and Zero Tackle., founded in 2015, is Australia’s largest independent Australian Rules Football news and content website, with over six million users consuming content on the platform in 2023. With averaging over a million unique users per month
in-season, it also boasts the title of Australia’s largest independent rugby league site. Combined, Zero Digital Sports’ audience increases to over twelve million footy-mad Australians every year.


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