(Coopers Plains, Queensland)—With the Australian summer on the horizon, Fulcrum Suspensions is thrilled to help travellers choose the right vehicle for the season.
Data drawn from Google’s search trends and Tourism Research Australia shows international travellers making over 2.9 million leisure trips to Australia in the past year, wanting to experience the country’s diverse terrain and spectacular landscapes.
Source: Tourism Research Australia
Google Trends sees a significant surge in 4WDs searches during Australia’s summer months, particularly in the Northern Territory and Western Australia, regions known for their saline soils, rocky plateaus, and sandy shrublands.
Source: Google Trends Data
“These trends show that more and more people are realising the benefits of 4WD vehicles for exploring Australia’s diverse terrains,” says Suspension Specialist Bryce Bungay.
He adds, “The uptick in 4WD searches and sales during the summer months indicates a growing appreciation for vehicles that can handle the country’s unique and often challenging landscapes. It’s exciting to see such enthusiasm for adventure off-roading.”
Federal Chamber of Automotive Industries shared that 46% of new car sales over the past four years are 4WDs, reflecting their popularity, especially during long holiday periods.
Bungay explains that Australia’s diverse terrain is largely the reason for this, “The rise in Australia’s 4WD market is really something to watch. These vehicles are a backpacker favourite.”
“It's great to see how both Aussies and international visitors are embracing the adventure of exploring our vast and beautiful landscapes. The increased interest, particularly in places like the Northern Territory and Western Australia, shows just how essential 4WDs are, rented or bought, for those wanting to truly experience the rugged and remote wonders of Australia,” says Bungay.
Travellers opt for 4WDs to tackle Australia’s untamed wilderness and remote destinations due to their ability to handle challenging landscapes. Designed for tough terrains, 4WDs offer robust construction, higher ground clearance, and superior traction, making them ideal for sandy deserts, muddy trails, and rocky paths. Unlike standard cars, 4WDs are built for journeys off the beaten path.
4WD benefits include:
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Solitude from city life, exclusive 4WD access to breathtaking regions and stunning natural beauty, including the Simpson Desert, Cape York, and the Kimberley.
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Comfortable long journeys and greater load capacity—essential for days spent driving in the outback.
Bungay’s Picks: Top 4WDs for Backpackers and Why
Top Ute Picks:
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Toyota Hilux: Renowned for reliability and durability, offering ample space for camping gear and modifications.
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Nissan Navara: Strong off-road capabilities and a comfortable interior, ideal for balancing performance and comfort.
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Mitsubishi Triton: Affordable and versatile, combining off-road prowess with everyday usability.
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Isuzu D-Max: Robust build and excellent fuel efficiency, perfect for extended journeys.
Top SUV Picks:
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Nissan Patrol: Rugged and spacious, well-equipped for off-road adventures, often pre-fitted with essential gear.
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Toyota LandCruiser 80, 100 & 105 Series: Luxurious and capable, frequently comes with many modifications for minimal preparation.
Fulcrum Suspensions provides a full guide on 4WDs for anyone with backpacking summer plans looking to discover Australia’s hidden gems. Visit fulcrumsuspensions.com.au for more information.
About us:
Founded in 1976 in Brisbane's Moorooka, Fulcrum Suspensions went from a modest wheel alignment shop to a global suspension powerhouse. With over 100 experts across 8 locations, Fulcrum is your go-to for 4WD and performance upgrades, precise alignments, and free safety checks. For more information, visit www.fulcrumsuspensions.com.au.
Contact details:
Bryce Bungay
Fulcrum Suspensions
Suspension Specialist
Contact Number: 1800 385 278
Email: marketing@fulcrumsuspensions.com.au
