Skip to content
Gambling, Government Federal

Reports Fed Govt will reject gambling ad ban ‘bitterly disappointing’ – But a crackdown on social media ads will help protect our kids

Alliance for Gambling Reform 2 mins read

Media reports the Federal Government’s will not honour the recommendations of the Murphy report by rejecting recommendations to impose a phased-in ban on all gambling advertising is ‘bitterly disappointing’. 

But the Alliance has welcomed a potential crackdown on social media gambling advertising as ‘significant’ and again urged the government to implement all 31 recommendations of the Murphy Report.

It follows media reports that the Communications Minister, Michelle Rowland, will take to Cabinet a proposal to cap gambling ads on TV to two ads per hour on each channel and to ban ads an hour before and after live sport. It was also reported it would impose a blanket ban on betting ads on social media and other digital platforms.

The Chief Executive of the Alliance for Gambling Reform, Martin Thomas, said the evidence shows putting limits on the number and timing of gambling adverts was doomed to fail.

“We hope these reports are not true. The government still has time to do the right thing to ban all gambling ads. Certainly, a proposed ban on social media gambling advertising is a step in the right direction.”
“Perversely, this move to put limited restrictions on gambling advertising could actually make the situation worse. We know this is a real risk after similar rule changes in 2017 saw the total volume of gambling advertising in primetime spots on metro television increased by 40 percent,” he said.

The Alliance’s Chief Advocate, Tim Costello, said the rejection of the gambling ad ban reflected the power of the gambling lobby.

“If the reports are true this decision just underlined the power of the gambling lobby and its allies and those interests have trumped the concerns of most Australians,” Rev. Costello said.
“I met with the Prime Minister once last year and with the Communications Minister only twice, but apparently this government continues to engage frequently with the gambling lobby and those who profit from the proliferation of gambling advertisements.”

Studies show that 7 in 10 Australians believe there are too many betting advertisements, and that gambling advertising on television should be banned; and parents in particular are concerned about their children’s vulnerability to gambling advertising. 

The Murphy inquiry, chaired by Labor MP, Peta Murphy, and unanimously supported by inquiry members from both sides of politics, found that the “inescapable torrent” of gambling advertising is normalising online gambling and its links with sport, grooming children and young people to gamble, and encouraging riskier behaviour.

Australians lose over $25 billion each year to gambling, the highest per capita spend in the world.

Gambling harm is a massive public health issue, linked to poor physical and mental health, poverty and homelessness, criminal activity, family violence, and suicide.  

Exposure to advertising can normalise gambling participation, lead to early uptake of online gambling and increased risk of harm and can encourage impulse betting and continued and intensified wagering. 

Tim Costello is available for interview on 0411 633 446

Martin Thomas is available for interview on 0477 340 704


About us:

The Alliance is a national advocacy organisation which works to prevent and minimise the harm from gambling. Our aim is to remove the shame that surrounds gambling addiction, have the problem treated as a public health issue, and achieve the legislative changes needed to protect our communities. We bring together well over 60 organisations who share the objectives of preventing harm from gambling.


Contact details:

[email protected] – 07 3180 0630

More from this category

  • Government Federal, Medical Health Aged Care
  • 16/12/2025
  • 11:27
Australian College of Nursing

ACN urges community healing in wake of the Bondi tragedy

Addressing the General Meeting of the Australian College of Nursing (ACN) Board in Canberra today, ACN President Kath Stein FACN offered condolences to all victims of the tragic terror event at Bondi Beach on Sunday evening. Ms Stein said Australia’s nurses support the families of all those affected by the shooting and its aftermath and stand with Australia’s Jewish community during this period of grieving and recovery. “On behalf of theACN Board and our members, I praise the nurses and their colleagues who are working around the clock caring for the innocent victims and the first responders who were injured…

  • Contains:
  • Government Federal, Religion
  • 16/12/2025
  • 05:00
Zionist Federation of Australia (ZFA)

Media Alert – Spokesperson Availability from the Zionist Federation of Australia

16 December 2025 Responding to the unthinkable attack on us all As Australians grapple with Sunday’s murder of 15 people at a Hannukah celebration on Sydney’s iconic Bondi Beach, many are asking how we become a country where people are targeted simply for being Jewish. The Zionist Federation of Australia (ZFA) is uniquely placed to answer that and other questions, with its senior leaders today available to talk to the environment that led to Sunday’s shocking attack. Jeremy Leibler, President of the Zionist Federation of Australia President of the ZFA since 2018, Jeremy has provided strategic leadership during critical moments…

  • Contains:
  • Government Federal, Property Real Estate
  • 16/12/2025
  • 00:01
Everybody's Home

EMBARGO TUESDAY Dec 16: The long list of trade-offs Aussies now make just to stay housed

National housing campaign Everybody’s Home will publish its new report ‘Breaking Point’ on Tuesday December 16 which includes the survey results of hundreds of Australians who are struggling to afford their rent and mortgage. Ahead of MYEFO and with energy bill rebates coming to an end, the results highlight the extensive trade-offs Australians are making to remain housed, with reduced energy use identified as the most common sacrifice. The findings also expose Australia's poor housing conditions and the essentials that households are forgoing to meet rising energy bills. For a copy of the report and media release, or to arrange…

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.