2024 HP Work Relationship Index Reveals What Global Workers Really Want, and It’s Personal

Sydney, Australia, September 25, 2024 – Today, HP Inc. (NYSE:HPQ) released the second annual HP Work Relationship Index (WRI), a comprehensive study that explores the world’s relationship with work. The study, which surveyed 15,600 respondents across industries in 12 countries, reveals that work is not really working. Only 27% of Australian knowledge workers have a healthy relationship with work, one-point below the global average. However, new findings hone in on two potential solutions to improve relationships with work: AI and personalised work experiences.  

The survey revealed important insights into the nature of Australians at work. Australian workers had the third largest year-over-year increase in WRI, rising 5 points from last year, following the US and Indonesia.  

"As the expectations of work evolve, trust in leadership remains paramount in fostering a positive work relationship," said Bradley Pulford, Managing Director of HP Australia. "Personalised responses to work have become the norm, and the integration of AI is a powerful catalyst for business transformation. Business leaders must be empathetic, understanding how these advancements can enhance employee wellbeing, growth, and commitment, thereby cultivating a culture where creativity and productivity thrive." 

Personalised Work Experiences Can Lead to Healthier Relationships with Work  

In its second year, the study continued to analyse aspects of people’s relationships with work, including the role of work in their lives, their skills, abilities, tools, workspaces and their expectations of leadership. This year, WRI reveals a major need from Australian knowledge workers: personalised work experiences.  

More than two-thirds of Australian knowledge workers expressed a desire for personalised work experiences, including tailored workspaces, access to preferred technologies and flexible working environments. This desire for personalisation is so strong that they are willing to give up their salary for it: 

• 92% of knowledge workers in Australia are willing to forgo a portion of their salary for a more personalised work experience. 

• On average, they are willing to give up 13% of their salary to work when or where they want, or to enjoy above average work-life balance.  

• Additionally, they are willing to forgo 12% of their salary for a workplace that offers more tailored or customised options that suit their working preference.  

Personalised work experiences are seen as crucial for improving the relationship with work, with 72% of Australian knowledge workers say personalisation would improve their relationship with work, and 68% believe it would enhance their overall well-being and incentivise them to stay with their current employers longer.  

AI Opens New Opportunities for Knowledge Workers to Enjoy Work and Improve Productivity 

AI usage among knowledge workers in Australia has surged to 69% in 2024, up from 32% last year. Australian usage of AI is also slightly higher than the global average of 66%. Workers who use AI are seeing the benefits and how it can contribute to their relationships with work: 

• 59% state that AI plays a key role in improving their work-life balance. 

• 67% say AI opens up new opportunities for them to enjoy work. 

• 68% agree that a better understanding of AI will make it easier to advance their careers.  

• 66% feel that AI makes their jobs easier, and nearly 7-in-10 (65%) are customising their use of AI to be more productive.  

AI could be a key ingredient in unlocking a more personalised work experience helping improve relationships with work. However, there are challenges to overcome: one quarter (27%) of knowledge workers who use AI say their company doesn’t hold proper AI training; while non-AI users have shown increased fear of job replacement by AI, with 38% expressing concern, a 7% increase from last year. This highlights an urgency to equip workers with the necessary tools and trainings to successfully integrate AI into their work.  

Business Leaders Lack Confidence; Female Leaders Emerge as a Bright Spot 

While at the global scale, the index showed little change, Australia saw an increase in its individual work relationship index, with slight improvements across the six key drivers of a healthy relationship with work – most notably in the Leadership, followed by Fulfillment and Skills drivers. 

This year’s index – both global and Australian – revealed that trust in senior leadership remains a critical factor in a healthy work relationship, but there is a disconnect between the recognition of the importance of human skills (e.g., mindfulness, self-awareness, communication, creative-thinking, resilience, empathy, emotional intelligence) and leaders’ confidence to deliver: 

• While 91% of Australian business leaders acknowledge the benefits of empathy, only 38% feel confident in their human skills.  

• Only a quarter (26%) of workers consistently see empathy from their leaders, despite 73% valuing demonstrations of emotional intelligence.  

However, this year’s research uncovered a bright spot: female leaders. On average, female business leaders are 9-points more confident in their hard skills (technical, computer, presentation. etc.), and 2-points more confident in human skills than their male counterparts. 

For more information on the HP Work Relationship Index, please visit the WRI website and to access the full report, please visit the HP Newsroom.