Last night Swarovski celebrated the arrival of its landmark traveling exhibition in Korea’s capital of K-pop. The star-studded event, held at XYZ Seoul in the vibrant Seongsu district, was attended by Swarovski local ambassador in Korea, Kim Chaewon, of global K-pop sensations LE SSERAFIM, and friends of the House Sung Hanbin, Hwang In-Youp and Blue Pongtiwat Tangwancharoen, all styled in Swarovski.
Kim Chaewon shone in a Millenia choker styled with Matrix jewellery, a Millenia watch and a Lucent ring.
Sung Hanbin, leader of ZEROBASEONE, wore a Masters of Light Seoul exclusive Teddy pendant, Dextera pearl jewellery, a Matrix Tennis necklace and Octea Moon watch.
Actor Hwang In-Youp was radiant in an Idyllia brooch, Dextera pendant, Dextera Lux watch and Matrix rings paired with a monochrome outfit for maximum shine.
Blue Pongtiwat Tangwancharoen dialed up the drama in custom Swarovski Matrix body jewellery, a Matrix brooch, a Millenia necklace, blue Millenia earrings, and a ring stack including Matrix, Hyperbola and Lucent rings.
Guests enjoyed a pre-party tour of the exhibition, which was envisioned by Global Creative Director Giovanna Engelbert, and celebrates almost 130 years of the Austrian House’s heritage, savoir-faire, and influence across the worlds of fashion, jewellery, and pop culture.
Highlights include stage costumes worn by Harry Styles, Rihanna, Madonna and Kim Kardashian, along with custom outfits from LE SSERAFIM’s CRAZY music video. Also featured are replicas of the crystal microphones from their performance at the
2024 MTV Video Music Awards, which were embellished with 24,000 Swarovski Crystals.
Masters of Light brings together an exceptional selection of crystal-embellished masterpieces from noted fashion houses including Armani, Balenciaga, Fendi, Alexander McQueen, Saint Laurent, and Paco Rabanne.
Also displayed are showpieces from Swarovski Created Diamonds Galaxy Collection crafted from exquisite laboratory grown diamonds, Swarovski statement jewellery pieces and figurines, and a kaleidoscope of crystals – including the largest crystal chaton ever created.
Swarovski - Masters of Light opens to the public today, October 18 and runs until October 30, 2024, free of charge. To register for tickets, go to Swarovski Kakao channel. https://booking.kakao.com/short/X1gcVlFwj3
For more information, please contact:
Head of Marketing
gonaclo.pintodacosta@swarovski.com
PR & Media Executive
Please see asset linked here.
NOTES TO EDITORS:
Mapping a journey through time and space across Swarovski’s storied history, from its birth in 19th century Vienna to the K-pop scene of 21st-century Seoul, Masters of Light is displayed across the following Chambers of Wonder.
Time Chamber: A journey through 129 years of history from the Swarovski Heritage Collection which reveals the constant innovation that has shaped the world’s perception of jewellery.
Future History Chamber: An extraordinary selection of crystal-embellished outfits designed by fashion houses Armani, Balenciaga, Fendi, Alexander McQueen, Richard Quinn, Saint Laurent, and Paco Rabanne.
Masters of Light Chamber: A celebration of crystal craftsmanship and savoir-faire, highlighting the science and artistry of Swarovski Crystal and its mastery of light.
Diamonds of the Future: Four one-of-a-kind showpieces from Swarovski Created Diamonds Galaxy Collection designed by Giovanna Engelbert.
Mathemagical Chamber: More than 100,000 Swarovski Crystals in myriad cuts, colours, and shapes alongside shimmering hybrid jewellery-couture pieces created for the 2024 Met Gala.
Jewellery Box: An ode to Swarovski Crystal, showcasing a kaleidoscope of 286 Swarovski jewellery pieces.
Pop Icons Chamber: An outstanding array of stage and cinema costumes, fashion items and red-carpet ensembles, including costumes worn by global K-pop group LE SSERAFIM.
Masters of Light – From Vienna to Seoul also hosts a Pop-Up Swarovski store with exclusive jewellery selected especially for Seoul.
ABOUT SWAROVSKI
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor and crystals for Automotive.
Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.
