The House of Melbourne, Emporium Melbourne, is preparing to celebrate a decade of evolution, growth and culture, and everyone is invited. Over the past ten years, Melbourne has supported Emporium, and now it's time to thank the community for their loyalty, support, and ongoing patronage.
Kicking off today Thursday, October 24th Melburnians are welcomed to celebrate at Emporium Melbourne’s House Party. Delight in complimentary freshly shucked oysters at The Oyster Bar, curated cocktails at Decades – The Cocktail Bar pop up, Moments, an interactive photo activation and special retailer offers.
Come early evening, watch Emporium Melbourne light up with two runway shows at 5pm and 6:30pm in the iconic Little Bourke Street laneway. Reflecting the past, present and future of fashion, in collaboration with Melbourne Fashion Week, the runway will showcase a range of international and home-grown designers including Et Al Australia, Aje, Rebecca Vallance, Oroton, Maje, MJ Bale, and more.
Additionally, all are invited to participate in a centre-wide initiative Spend and Receive offer for one day only on Thursday, October 24th. For each $350 spent cumulatively across the day, shoppers will receive a $30 Emporium Melbourne gift card to use at any retailer that accepts Emporium Melbourne gift cards, whilst stocks last.
Amy Wotton, General Manager of Brand & Marketing at Vicinity Centres, said the tenth birthday was the perfect opportunity to reflect on Emporium Melbourne's evolution into the House of Melbourne, boasting a long list of premium Australian and international designers.
“We’re delighted to celebrate Emporium Melbourne’s 10-year anniversary. Over the last decade, Emporium Melbourne has cemented its place as an iconic shopping institution, attracting notable flagship stores and first-to-market brands, providing Melbourne CBD's style followers a place to thrive. Uniting style, culture and community, we are proud to showcase the best of Melbourne under one roof shaping a meaningful destination for communities to connect”.
From midday to 9pm, drinks at Decades – The Cocktail Bar on level one will be available for all. Raise a glass to ten years with a choice of a vodka tropical passionfruit cocktail or a gin-based concoction accented with rose and vanilla. In true Melbourne style, live DJs will be on the decks soundtracking Emporium Melbourne’s House Party.
On level two, discover The Oyster Bar from lunchtime until 8pm. Indulge in complimentary freshly shucked oysters topped with a choice of beet mignonette, chilli ginger spice, lemon-pepper granita or watermelon granita. Between refreshments, discover birthday deals and discounts at a range of retailers from Aje, Viktoria & Woods, Jo Mercer and more.
Emporium Melbourne’s tenth birthday festivities kick off from 10am on Thursday, October 24th. All offers and activations can be found here.
For further information, interview requests and imagery, please contact: Laura Jarrett, LauraJarrett@TidePR.Co
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About Vicinity Centres (ASX:VCX) Vicinity Centres is a leading Australian retail property group, with a fully integrated funds and asset management platform. Emporium Melbourne is co-owned by Vicinity Centres and GIC and managed by Vicinity Centres. For more information about Vicinity Centres visit www.vicinity.com.au. For more information about Emporium Melbourne go to emporiummelbourne.com.au |
Contact details:
Laura Jarrett, LauraJarrett@TidePR.Co
