On Saturday 19th October 2024, lululemon opened doors to its Melbourne flagship location — a project years in the making and a key milestone in the brand's robust growth strategy in Australia
October 2024, Australia – lululemon athletica inc. has announced its largest store in ANZ with the grand opening of its new flagship in Emporium Melbourne, the luxury shopping centre in the heart of Melbourne’s CBD. Officially opened on Saturday 19th October 2024, the new Emporium store features all the services that lululemon ANZ has to offer, providing guests with the ultimate premium, personalised shopping experience.
More than triple the size of its previous Emporium location, the Melbourne flagship spans over 11,000 square feet. The new space offers a significantly larger Menswear section, along with a wide array of product assortments from lululemon’s signature Womenswear and Accessories range. It also offers guests a dedicated Footwear destination to experience lululemon’s latest footwear innovations firsthand, following the launch of its Footwear range to the Australian market in February.
In addition to its expansive product showcases, the new store is set to enhance guest engagement with the introduction of lululemon Australia’s new personalisation station. Guests will have the opportunity to customise lululemon drink bottles with laser engravings of their names and symbols. The Emporium store will also be home to lululemon’s in-store repairs program, which will offer guests high-quality complimentary repairs on their favourite products.
“The new Emporium flagship marks a significant milestone in our strategic expansion, allowing us to bring our unique retail experience to a prime Melbourne location that serves a broader guest base,” shares Paul Tinkler, Vice President of lululemon ANZ. “It’s a testament to our dedication to delivering exceptional service and a tailored shopping experience, highlighting our continued growth and unwavering commitment to the Australian market.”
The refreshed Emporium flagship marks lululemon’s ninth project for the year, a result of its ongoing growth across Australia and New Zealand. Earlier this year, the brand opened new locations in key retail spots Chadstone, Geelong and Sorrento, with each doubling in size.
lululemon's current footprint across Australia includes 38 stores, with 12 locations in Victoria.
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For further information, please contact:
Lauren Vickers-Willis
PR Lead, lululemon Australia & New Zealand
lclements@lululemon.com | 0448 665 547
About Lululemon Athletica Inc.
lululemon athletica inc. is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. For more information, visit lululemon.com.au.
Contact details:
Rachael Koh
rachael.koh@edelman.com
