M2M Group, known for its industry leading 'Moment to Market' (M2M) technology, is thrilled to announce the launch of the official Brisbane Lions 2024 Premiership merchandise in collaboration with the AFL. The collection includes branded t-shirts, hoodies and caps with production commencing as soon as the 2024 Toyota AFL Grand Final siren sounded on Saturday.
With M2M’s leading turnaround time, Lions fans can celebrate their victory in style with t-shirts from the collection now available for purchase from official AFL and club stores. These commemorative items are designed to capture the excitement of the moment and ensure that fans can carry the celebration for years to come. A separate drop of limited-edition designs were also available for 1,000 lucky fans on exit of the MCG on Saturday.
M2M Group’s CEO, Nick Auditore commented on the group’s ability to deliver premium-quality products in fans’ hands when it matters most.
“As a group, we have invested in state-of-the art technology including ROQ (re-order quantity) and AI-powered automation capabilities. It is the first of its kind in Australia and allows M2M to take merchandise to market the very next day, faster than any other manufacturer in the country,” said Auditore.
This year’s official AFL Premiership merchandise is produced at DMND, M2M Group’s state-of-the-art screen-printing facility in Melbourne. DMND’s moment to market capability allows the team to create culturally relevant, localised products with unmatched efficiency.
“Just like in 2023 when Collingwood took home the flag, we hit go on our printers as soon as the siren sounded to ensure Magpies fans had merch the next day. In 2023, we sold over 100,000 Magpies tees, caps and hats, and we look forward to hopefully meeting and even exceeding that in 2024,” he continued.
Fans can look forward to the release of hoodies and caps in the coming weeks, ensuring that every Brisbane supporter has the chance to show their loyalty in style. Each piece is meticulously crafted to meet M2M Group’s high standards of quality and precision.
T-shirts from the official 2024 Toyota AFL Premiership merchandise range are now available from AFL and club stores. RRP from $40 for youths and $45 for adults.
With a commitment to speed and quality, M2M Group is revolutionising the Australian apparel market.
High-res imagery is HERE
About us:
ABOUT M2M GROUP
M2M Group (Moment to Market) is a new holding company founded by Nick Auditore, comprising his established businesses NAR, DMND, 2045, TNE, and the management of local Lids and NBA stores. The core proposition of M2M Group is its unparalleled ability to identify a cultural moment and bring it to market faster than any other manufacturer in Australia. Leveraging its in-house capabilities to design, manufacture, market, and distribute products, M2M Group can get items in store the very next day.
ABOUT NICK AUDITORE
Nick Auditore led Nick Auditore Represents Pty Ltd (NAR) as Managing Director for over a decade, before establishing M2M Group. As CEO of M2M Group, Nick oversees four key business streams: Mitchell & Ness, Fanatics, OuterStuff, as well as licensing and new business.
ABOUT DMND
Located in Melbourne, DMND is our state-of-the-art apparel decoration facility. With a strong 'moment to market' capability, DMND excels in producing localised products quickly and efficiently, ensuring high quality and cultural relevance.
Contact details:
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