Leading streetwear brand, Mitchell & Ness, is thrilled to announce the release of its highly anticipated ‘Icons Series’ t-shirt range, as part of its new ‘Wear the Moment’ brand platform.. This new collection pays homage to the unforgettable moments in sports history that have shaped the game and captured the hearts of fans.
Just in time for the 2024 Grand Final, the first drop honours six AFL legends and celebrates footy’s golden era – the 1990s. With a focus on nostalgia, the inaugural limited-edition range gives fans the chance to relive, and quite literally wear, some of the most iconic moments from their favourite players with a series of bespoke designs.
The stars of the 90s AFL Icons Series include Matthew Richardson (Richmond), Nathan Buckley (Collingwood), Anthony Koutoufides (Carlton), Tony Modra (Adelaide), Matthew Lloyd (Essendon), and Michael O’Loughlin (Sydney Swans).
“It is an honour to have been selected as part of the inaugural Mitchell & Ness Icon Series range, and to be included alongside some of the games most iconic players. Seeing the product takes me back to the great moments in my career, and I’m glad that fans will be able to wear these moments themselves,” said Matthew Richardson.
“We’re stoked to honour six legends of AFL in Richo, Bucks, Kouta, Mods, Lloydy and Micky O in the first collection in our Icons Series. Beyond their on-field brilliance; they left a lasting impact on the game and the hearts of fans,” said Nick Auditore, CEO of M2M Group and Managing Director of Nick Auditore Represents (NAR) – owners of Michell & Ness Australia.
The collection is the first of many in Mitchell & Ness ‘Icons Series’ with the brand planning ongoing drops for a range of Australian sporting codes under its ‘Wear the Moment’ platform..
“‘Wear the Moment’ provides a way for our audience to authentically connect with Australian sports history. Brought to life on bespoke premium tees in the ‘Icons Series’, these legendary moments and names aren’t just remembered—they’re physically etched in time. We look forward to continuing to help fans proudly celebrate their heroes and their achievements as the series expands,” Auditore continued.
The 90s AFL Icons Series Collection features six tees (RRP $69.99) are available via mitchellandness.com.au, AFL stores and select club merchandise stores.
High-res imagery is here
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About us:
ABOUT M2M GROUP
M2M Group (Moment to Market) is a new holding company founded by Nick Auditore, comprising his established businesses NAR, DMND, 2045, TNE, and the management of local Lids and NBA stores. The core proposition of M2M Group is its unparalleled ability to identify a cultural moment and bring it to market faster than any other manufacturer in Australia. Leveraging its in-house capabilities to design, manufacture, market, and distribute products, M2M Group can get items in store the very next day.
ABOUT NICK AUDITORE
Nick Auditore led Nick Auditore Represents Pty Ltd (NAR) as Managing Director for over a decade, before establishing M2M Group. As CEO of M2M Group, Nick oversees four key business streams: Mitchell & Ness, Fanatics, OuterStuff, as well as licensing and new business.
ABOUT NAR
Nick Auditore Represents (NAR) is a dynamic licensing and retail management leader, representing top brands like Mitchell & Ness, Majestic, and Crep, and working with leagues like the NBA, NFL, and AFL.
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