Sydney, November 11, 2024 – Sydney, Australia – 11 November 2024 – Just in time for the holiday gift-giving season, HOVERAir is shaking up the drone market with its latest arrival of its HOVERAir X1 model now available at Harvey Norman stores across Australia. The new addition to Harvey Norman delivers an exciting alternative for consumers, with cutting-edge technology, affordability, and user-friendly features that cater to a wider range of users—tech lovers, families, and adventurers alike.
If you currently search for user-friendly, high quality drones, you’re likely to be presented with limited brand options, but that’s changing with a new kid on the block to shake things up. HOVERAir is carving out its own niche by offering drones that pack powerful features and usability. Weighing in at just 125g, it features multiple pre-programmed flight paths for cinematic shots with follow speeds of up to 25km/h. It is the perfect companion for outdoor adventurers wanting to capture their latest escapade, families wanting to capture moments like never before, and of course tech enthusiasts who are looking for an alternative to what’s already on the market.
The HOVERAir X1, an entry-level model with advanced stabilisation and one-touch recording at 2.7k (30fps), is perfect for families and beginners looking to capture breathtaking aerial views without the need for a controller or training. With HOVERAir X1, you don’t need to be a pro to capture cinematic-quality footage.
With the intuitive app interface and one-touch flight controls, HOVERAir is designed with simplicity in mind, making it the perfect drone for tech novices, families, and casual users. No steep learning curve—just easy, hassle-free flying.
Its lightweight and compact designs mean it's durable enough for outdoor use and very portable - ideal for travellers, cyclists, hikers, and anyone on the go. Simply fold it up, pop it in your bag, and you’re ready to capture the next adventure.
HOVERAir’s self-flying camera is equipped with 5 flight modes, including the incredible follow mode, orbit mode and birds-eye mode, enabling stunning aerial shots at the touch of a button. It’s perfect for capturing family outings, sports activities, or even professional-grade videos for social media. While the drone will appeal to avid drone enthusiasts and tech lovers who crave the latest in smart technology, HOVERAir is catering to a broad group of users, whether it’s families capturing their children’s outdoor adventures or travellers who want stunning footage without carrying heavy gear.
The launch comes at the perfect time, with Australia experiencing a surge in drone usage. According to Statista, the consumer drone category is set to grow 3.1% in volume in 2025.
The arrival into Harvey Norman stores comes at a key sales period and ahead of the upcoming holidays. HOVERAir’s launch at Harvey Norman ensures consumers have access to the perfect gifts for every tech-savvy and drone novice person on their list. Whether it’s a drone for the tech fanatic in your life, or a durable, easy-to-use model for family fun, HOVERAir provides the perfect blend of innovation and simplicity, making drone photography accessible to all.
“We’re excited to partner with Harvey Norman to bring the HOVERAir X1 to more consumers in Australia and provide a more convenient shopping experience, and just in time for the upcoming holiday season,” said Anthony Fredella, Channel Sales Manager - ANZ at HOVERAir. “HOVERAir is designed to deliver professional-grade aerial photography and video to everyone—from tech enthusiasts to families—at an affordable price. We’re proud to have Harvey Norman as a retail partner for our range of flying cameras, making sophisticated aerial photography accessible to more Australians who want to elevate their adventures and capture every moment from a new perspective.”
HOVERAir X1 is now available at Harvey Norman stores nationwide and online. For those looking to give the gift of tech innovation this Christmas, HOVERAir drones are the must-have gadget for 2025. And to celebrate the launch in stores, buyers will also receive a bonus $100 Harvey Norman gift card! (T&Cs apply. See Harvey Norman’s website for details).
Key Facts:
Hover mode
Frames the user from a static position, perfect for hands-free selfies or group photos.
Zoom Out mode
Zoom Out mode gradually includes more of the surroundings for dramatic effect, ideal for capturing the vibe of parties, camping, or backyard barbecues.
About us:
About HOVERAir
HOVERAir, created by Zero Zero Robotics, is the original flying camera brand. It all started with the Hover Camera Passport—the world’s first flying camera that could take off from your palm. Launched in 2016, it revolutionised photography with its foldable, portable design, built to go everywhere with you.
Building on the success of the X1, launched in 2023, which is a lightweight flying camera perfect for everyday use, the X1 PRO and PROMAX were introduced in 2024. These models take aerial videography to the next level, featuring top-tier camera specifications and action-focused features for sports and professional content creation. Overall, the HOVERAir X1 series makes capturing aerial content easier than ever, fitting seamlessly into every moment, lifestyle, and adventure. For more information, please check their website at https://hoverair.com.
Contact details:
Mark Anderson
mark.anderson@fivebyfiveglobal.com
