WHAT: Disney and lululemon have just announced the launch of their new limited-edition collection, inspired by both brands’ shared appreciation of wellbeing through joy, fun, and movement.
The 34-piece dual-gender collection offers a variety of products, including classic lululemon performance styles and casual favorites.
Inspired by archival Disney graphics, the collection features modern and elevated takes on imagery of Mickey Mouse & Minnie Mouse. From raw sketch images and silhouettes to the iconic “Mickey in Motion,” the graphics across the collection blend the magic of Disney with the performance of lululemon.
Key products in the collection include:
- Disney x lululemon Align™ *Tank Top
- Disney x lululemon Align™ *High-Rise Pant 25"
- Disney x lululemon *Define Jacket Nulu
- Disney x lululemon *Hotty Hot High-Rise Short 4"
- Disney x lululemon *Fleece Oversized Hoodie
- Disney x lululemon *Steady State Crew
- Disney x lululemon *Steady State Pullover Hoodie
- Disney x lululemon *Pace Breaker Linerless Short 7"
- Disney x lululemon *Everywhere Belt Bag 1L
Disney and lululemon are celebrating the collection through their “Happily Ever Active” campaign, encouraging guests to celebrate the joy of movement. Across social media, the campaign will feature lululemon Ambassadors – NBA Star Jordan Clarkson; Ice Dancer & Olympian Piper Giles; Runner & TV Personality Matt James; Olympian & Runner Colleen Quigley; and Peloton Instructor Cody Rigsby – as they showcase and celebrate their own personal forms of joy and movement alongside Mickey Mouse.
WHEN & WHERE:
Online at lululemon.com.au and at selected stores around Australia from November 13, 2024.
ASSETS: High-res images of the Disney x lululemon collection can be found here.
About us:
About lululemon
lululemon (NASDAQ:LULU) is a technical athletic apparel, footwear, and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.
About Disney Consumer Products
Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
Contact details:
lululemonANZ@edelman.com
