Sydney, November 11, 2024 – HOVERAir, the innovative drone challenger brand, is excited to announce its strategic partnership with the independent integrated agency, Five by Five Global. The collaboration aims to drive awareness of HOVERAir’s cutting-edge drones in the highly competitive Australian market through targeted PR and influencer marketing campaigns.
With its range of lightweight, affordable, and high-performance flying cameras, HOVERAir is poised to disrupt the Australian drone market. By joining forces with Five by Five Global, HOVERAir will leverage the agency’s expertise in brand activation, PR, and digital influencer strategies to connect with a broader audience across Australia, from tech enthusiasts to outdoor adventurers and families.
HOVERAir’s 125g self-flying camera is designed to be controlled effortlessly and is equipped with 5 flight modes, including the incredible follow mode, orbit mode and birds-eye mode, enabling stunning aerial shots at the touch of a button. It’s perfect for capturing family outings, sports activities, or even professional-grade videos for social media.
HOVERAir’s collaboration with Five by Five Global marks a strategic expansion within the Asia-Pacific region, leveraging localised insights to drive brand growth in Australia. With Five by Five’s expertise in global brand activation and culturally resonant PR, this partnership is designed to position HOVERAir as a top contender in Australia’s drone market. Through a mix of regional influencer partnerships, and targeted PR, HOVERAir and Five by Five will deliver a strategy that blends local relevance with international appeal, making advanced drone technology accessible to a wide range of audiences.
“We’re thrilled to partner with Five by Five Global as we expand our footprint in Australia,” said Anthony Fredella, Channel Marketing Manager at HOVERAir. “Their deep understanding of the Australian market, combined with their innovative approach to PR and influencer marketing will help us elevate HOVERAir’s profile and connect with a wide range of audiences—from families capturing everyday moments to content creators looking to push the boundaries of what’s possible with drone technology.”
Mark Anderson, the recently appointed Managing Director for Five by Five Global comments, “We’re incredibly excited to help HOVERAir drive awareness in the Australian market, and ultimately give consumers greater choice. The new launch of the HOVERAir X1 model in Harvey Norman stores and the imminent launch of their new HOVERAir X1 PRO and HOVERAir X1 PROMAX models comes at an exciting time, with both the drone market in volume growth and the upcoming gift-giving season. We’re looking forward to helping HOVERAir get more of these incredible devices into the hands of everyday Australians.”
About us:
About Five by Five Global
Five by Five is an independent integrated agency, with clients in a range of categories including: financial services, video games, technology, pharmaceuticals, retail and more.
Founded in Southampton, UK in 1979 and part of Lawton’s Communication Group, the award winning agency has expanded its operations to London, Los Angeles and Sydney by presenting itself as creative problem solvers.
With a focus on delivering exceptional results for clients across various industries, the agency combines strategic insight with creative excellence to drive brand success.
For media enquiries please contact Mark Anderson at mark.anderson@fivebyfiveglobal.com.
About HOVERAir
HOVERAir, created by Zero Zero Robotics, is the original flying camera brand. It all started with the Hover Camera Passport—the world’s first flying camera that could take off from your palm. Launched in 2016, it revolutionised photography with its foldable, portable design, built to go everywhere with you.
Building on the success of the X1, launched in 2023, which is a lightweight flying camera perfect for everyday use, the X1 PRO and PROMAX were introduced in 2024. These models take aerial videography to the next level, featuring top-tier camera specifications and action-focused features for sports and professional content creation. Overall, the HOVERAir X1 series makes capturing aerial content easier than ever, fitting seamlessly into every moment, lifestyle, and adventure. For more information, please check their website at https://hoverair.com
Contact details:
For media enquiries please contact Mark Anderson at mark.anderson@fivebyfiveglobal.com.
