Medianet - Australia’s trusted media intelligence company - has released its media monitoring solution - announced last month - and is now live and available within its platform.
The new solution comes with additional updates to its existing media outreach tools that current clients will start to see over the course of the week.
With the launch of media monitoring, Medianet becomes a full-service platform that integrates media monitoring with analysis, press release distribution and media contacts.
Since its announcement in October the market has responded with overwhelming interest, with hundreds of enquiries seeking information about the new solution.
“The frustration with complicated, expensive and inflated platforms in the market is real. We’ve had interest from a wide spectrum of organisations looking to find a better option”, said Medianet Managing Director, Amrita Sidhu.
Medianet’s expansion into monitoring is expected to challenge the incumbents - all foreign-owned - in a sector with an annual value of more than $100 million.
“We are delivering a cohesive platform for a media world that has become harder to navigate and illuminate,” Ms Sidhu said.
“It will work smart for customers and end the frustrations they have been experiencing for way too long.”
The solution is also expected to be disruptive in terms of price with an attractive subscription model and meaningful discounts for the first set of customers. Free trials for those who have already expressed interest will commence from next week onwards.
The platform is underpinned by the latest technologies available globally, encompassing AI tools, large language models and data science, to rapidly generate metrics tailored to a customer’s requirements.
A part of the user experience will be exemplary customer support, which Ms Sidhu described as a hallmark of Medianet’s professional reputation.
“For all of the technical sophistication of our new platform, we certainly understand the value customers place on human touch,” she said. “We are putting control in customers’ hands but we will also be on the end of the phone if a customer needs it.”
To interview Medianet Managing Director Amrita Sidhu or for an exclusive media preview contact asidhu@medianet.com.au +61 481 177 686 or Head of Marketing Mercedes Carrin on mcarrin@medianet.com.au +61 430 729 397. For more information about the new Medianet platform go to medianet.com.au
Key Facts:
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Launch of an all-in-one outreach and intelligence platform: Medianet has launched a full-service media intelligence platform integrating media monitoring, press release distribution, media contacts, and advanced analytics.
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Seamless control: The platform provides seamless control and a smarter user experience for clients.
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Challenging industry incumbents: Medianet's expansion into media monitoring challenges incumbents in the $100 million Australian media monitoring sector, with superior innovation and disruptive pricing.
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Cutting-edge technology and customer support: The platform leverages world leading data science, AI tools and large language models to deliver real-time insights supported by hands-on customer support.
About us:
Medianet Australia’s leading media services provider, with more than 40 years experience helping companies, government and organisations tell their stories. Independently managed, Medianet’s equal major shareholders are News Corp and Nine Entertainment.
Contact details:
Amrita Sidhu, Medianet Managing Director
M: +61 481 177 686
E: sidhu@medianet.com.au
Mercedes Carrin, Medianet Head of Marketing
M: +61 430 729 397
E: mcarrin@medianet.com.au
