Black Friday sales in Australia are traditionally dominated by searches for big retail names like JB Hi-Fi, Amazon, and The Good Guys. This year is no different, with search volumes reaching over 20K for these major retailers. However, a surprising trend has emerged among the usual suspects of tech gadgets and shopping sprees—Aussies are turning to Google for something unexpected: a better electricity deal.
Amid the frenzy for AirPods, Apple Watches, and Lego F1 sets, “Origin Energy” has quietly entered the search race with a surprising 200+ searches. This may not seem like much compared to the juggernauts of retail, but it highlights a significant shift in priorities. As electricity costs continue to soar, Australians are using Black Friday as an opportunity to hunt for savings not just in stores but on their utility bills.
One possible reason for this trend is the rising cost of living, with Aussies looking for ways to ease the financial burden heading into the holiday season. Many may be exploring Origin Energy's potential discounts or offers, taking advantage of Black Friday’s spirit of savings to lock in better electricity rates for the coming year.
“Black Friday is no longer just about splurging on the latest gadgets or luxury items,” says Adrian Falk, founder of Believe Advertising & PR and a digital marketing expert. “This trend shows that Australians are becoming more intentional with their spending, using this sales period to make smarter, more practical financial decisions—like securing better electricity deals. A reflection of the times.”
While tech gadgets like Apple AirPods dominate traditional Black Friday buzz, the inclusion of an electricity provider in trending searches underscores the evolving focus of shoppers. It’s a reminder that amidst the chaos of shopping for the latest gadgets, many are prioritizing their financial well-being.
So, as shoppers scramble for the best deals on electronics and gifts, another group of savvy Australians is quietly clicking their way to lower energy bills—proving that Black Friday isn’t just about spending; it’s also about saving.
Below is a screenshot from Google Trends that highlights this unexpected insight.
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Interview opportunities with Digital Marketing expert, Adrian Falk, available
Landline: 02 9388 0033
Mobile: 0414 639 009
