Today marks the grand opening celebration of the highly-anticipated immersive experience that brings the hit TV show Bluey to life
12 November 2024: The doors have officially opened to Bluey’s World - one of the largest and most ambitious immersive events to be staged in Australia - with an opening ceremony held today to mark its debut in Brisbane, Australia.
Dignitaries and special guests gathered to celebrate the launch of this immersive For Real Life experience, warmly welcoming visitors to step into the beloved world of Australia’s favourite blue heeler family.
Located at the expansive 4,000sqm custom-built Northshore Pavilion in Brisbane, Queensland, Bluey’s World offers a unique guided experience for families and fans. With innovative set designs, interactive games, and activities for children and adults alike, Bluey’s World has been carefully curated to mirror the spirit of the series, encouraging creative play and connection.
Venture through the Heeler’s living room, the girl’s bedroom, playroom, kitchen, backyard and more in this original guided Bluey experience - with more exciting surprises to discover along the way!
“We’re thrilled to throw open the Heeler’s front door and welcome families to Bluey’s World,” said Kate O’Connor, Director Brands and Licensing, BBC Studios ANZ. “This experience is one-of-a-kind, offering fans a unique way to engage with Bluey in an imaginative, hands-on environment. We hope it will inspire children and parents alike to enjoy moments of play and creativity, just like the Heelers.”
A sneak peek into Bluey’s World:
- Enter Bluey’s house, where you can explore the living room, girls’ bedroom, playroom, kitchen, and have a play in the backyard, complete with a huge poinciana tree.
- Dive into iconic Bluey games like "Keepy Uppy" and “Magic Xylophone”.
- Enjoy some extra fun after the guided tour in an indoor playground inspired by Bluey’s Brisbane neighbourhood.
- Hungry tummies? There are delicious food options for all tastebuds. Be sure to try a Spring Roll from the Golden Crown Takeaway or a Pizza Girl’s pizza.
- Swing by Alfie’s Gift Shop for exclusive Bluey’s World goodies – from toys and clothes to perfect keepsakes.
Andrew Kay, Producer, Bluey’s World said “Bluey’s World is officially open and we’re beyond excited that families and fans can now immerse themselves in the beloved settings, engage in interactive play, and create unforgettable memories together.”
Andrew Powell MP, Queensland’s Minister for Environment and Tourism, and Minister for Science and Innovation said "Bluey's World being staged right here in Brisbane is a match made in heaven. Queensland is Bluey's home for real life, and this one-of-kind immersive experience takes fans right through the Heeler’s front door and into the wonderful, animated world we all know and love but with surprises and delights at every turn.
This event is fantastic and you can feel, see and experience the passion and attention to detail at every turn. We're expecting the economic impact of Bluey's World to be immense, with hundreds of thousands expected to attend and more than $18 million into the local economy - numbers which we know will grow as word spreads of just how special this event really is. We can't wait to welcome you to Bluey's World and Queensland, where there are so many wonderful things to see, do and explore."
Adrian Schrinner, Brisbane Lord Mayor said “Bluey showcases the best of Brisbane and we can’t wait to roll out the blue carpet and share our fantastic lifestyle with the world. The highly-anticipated Bluey’s World experience will bring fans from across the world to Brisbane, creating more to see and do in our city, boosting our economy and supporting local jobs. I encourage fans of the show to come and experience all that the Heeler family’s hometown of Brisbane has to offer – for real life!”
Bluey’s World opened on 7 November 2024, with the official ‘blue carpet’ launch set to take place this evening. Bluey’s World tickets are on sale now for visits through to September 2025. For ticket information and to book visit blueysworld.com.
Bluey’s World is produced by BBC Studios and HVK World, and supported by the Queensland Government through Tourism and Events Queensland, and Brisbane City Council via Brisbane Economic Development Agency.
Be sure to catch the latest Bluey Minisodes coming to ABC iview on Sunday 8 December.
ENDS
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Assets
Ribbon Cutting and Bluey’s World assets (including Melanie Zanetti, voice of Chilli and David McCormack, voice of Bandit).
Bluey’s World Blue Carpet Launch press release and assets will be made available post Blue Carpet event.
Media Contact
Cinnamon Watson
cinn@cinnamonwatsonpublicity.com.au | +61 432 219 643
Partnership & Sponsorship Contact
Chantal Bindley
chantal@artemispartnerships.com | +61 477 977 750
About Bluey
The series follows Bluey, a loveable, inexhaustible, blue heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.
Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights. In Australia, the show goes out on ABC. Website | Facebook | Instagram | TikTok | Twitter | YouTube
About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au
About BBC Studios Brands & Licensing
BBC Studios Brands & Licensing is the driving force behind innovative brand extensions that excite audiences across the world. We excel at amplifying and extending BBC Studios IP in creative ways that develop and deepen fan engagement across our iconic brands including: Doctor Who, Bluey, Strictly Come Dancing / Dancing With The Stars, Top Gear and BBC Earth. Our extensive portfolio spans Consumer Products and Licensing, including: live entertainment and attractions such as Bluey’s Big Play, Doctor Who’s World of Wonder and the Planet Earth III Live in Concert tour; branded merchandise including fashion, toys and homeware licensed to best-in-class partners; publishing that spans magazines, books, audio books and music releases; plus gaming and interactive experiences. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact, digital growth and the business models of the future.
We also operate BBC Studios Digital Brands, a digital powerhouse commissioning, curating and commercializing the digital footprint of our much-loved brands, connecting global audiences to safe, high-quality content with advertising, sponsorship, and branded content with over 6.5 billion social video views in 2023. Recognized for its excellence, BBC Studios was named the Inaugural European Publisher of the Year at the Lovies 2023.
About HVK Productions
HVK Productions is part of the Andrew Kay group of companies, an international theatre Producer and concert Promoter based in Melbourne, Australia. Andrew Kay AM has presented, produced and co-produced countless award-winning theatrical, musical and live stage events. Andrew is also Australia’s leading Producer of children's and family entertainment including the current worldwide tour of Bluey’s Big Play. Previous tours and shows include Hi-5, Bananas in Pyjamas, Playschool, The Cat in The Hat, Giggle and Hoot, Hairy Maclary, The Fairies, LazyTown, ABC Christmas Spectaculars, Horrible Histories - Awful Egyptians and Barmy Britain, We're Going on a Bear Hunt, Dan TDM Live, Deadly 60 as well as multiple tours of Operation Ouch Live. www.akaaustralia.com.au
