The social impact of sourcing coffee ethically is profound, as it ensures paying higher prices for better quality coffee and reinvestment in growers' communities. This approach fosters sustainable livelihoods while also reflecting a commitment to delivering quality coffee.
Importantly, it balances these goals with:
1. Keeping prices affordable for the consumer;
2. Forging and sustaining relationships with quality producers;
3. Avoiding lazy price - gouging techniques which seek to shift the blame for higher prices onto other external factors, rather than trying to find solutions.
Key Facts:
Endymion Coffee Roasters Founder lays out a blueprint for establishing and maintaining Social Impact as a core business value. Balancing benefits such as higher prices and community investment to coffee growers in developing countries with affordable prices and high quality coffee for local consumers.
About us:
Endymion Coffee Roasters are a small batch roasting company that have been operating for 6 months in Lismore NSW.
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