bibigo and Netflix ink legendary partnership for Squid Game Season 2: A delicious twist on a global phenomenon
Bringing together two of South Korea’s iconic exports from the food and entertainment world, bibigo and Netflix say, "It’s Time to Play Hard & Live Delicious” for the eagerly awaited launch of Squid Game Season 2.
Sydney, 10 December 2024 - bibigo and Netflix have joined forces for an iconic collaboration for the highly anticipated release of Squid Game Season 2, bringing food and entertainment together by adding an unexpected, delicious twist to the world of Squid Game.
From music to TV, fashion to food, Australia can’t get enough of Korean flavours, so bibigo has created the perfect opportunity to blend the best of culture, eating delicious, limited-edition Korean food alongside epic entertainment, as Squid Game Season 2 hits our TV screens on 26 December 2024.
The Korean drama and entertainment phenomenon has been taking the world by storm. The popularity of Squid Game’s debut series smashed Netflix records. During its debut in 2021, Netflix fans clocked up over 1.65 billion viewing hours worldwide within its first month alone. Australia mirrored this global popularity, consistently ranking among the top shows on Netflix during its initial release period and to this day, it remains one of our most watched shows of all time. Now, as excitement builds for Season 2’s release in December, bibigo is bringing its delicious flavours and playful energy to this experience, making it more immersive and delicious than ever.
The world's taste buds have also woken up to the incredible flavours of Korean food, and bibigo, a representative global Korean food brand created to showcase the country's taste and culture, is at the centre of this movement.
bibigo, the global Korean food brand renowned for bringing authentic Korean flavours to international tables, embodies the “Live Delicious” spirit. By teaming up with Squid Game, bibigo aims to enhance every fan’s journey with delicious Korean food that adds a lighthearted twist to the show’s intensity, inviting audiences to savour each moment.
The partnership focuses on the idea that, whether in the "game of life" or enjoying a meal, every moment with family and friends is an opportunity to "Play Hard & Live Delicious."
To celebrate this moment, bibigo is launching limited-time-only products, including exclusive products and limited-edition packaging, which will be available in Australian Woolworths, Coles and Asian supermarkets between mid-November 2024 and February 2025. These will cover both locally produced ‘Made in Australia’ SKUs and imported products throughout the promotional period.
The campaign will feature a series of dynamic films inspired by iconic scenes from Squid Game, including the unforgettable "Red Light, Green Light" moment. These films capture bibigo’s delicious food, transporting audiences into the Squid Game universe with a flavourful twist, showing how you can add a sensory twist to your viewing experience, bringing your taste buds along for the ride.
Fans can catch the excitement on bibigo's social media platforms, including YouTube and Instagram, with the campaign amplified through retail activations worldwide to maximise reach and engagement with fans worldwide.
About us:
About CJ Foods Oceania:
CJ Foods Oceania offers a diverse range of products, including frozen foods, sauces, noodles, and snacks, catering to the multicultural tastes of Australian and New Zealand consumers. With a commitment to innovation, quality, and sustainability, CJ Foods Oceania has emerged as a trusted partner for both retail and foodservice industries, continually expanding its presence and influence in the Oceania market.
About bibigo:
bibigo is a leading provider of authentic Korean cuisine, offering a wide range of delicious and convenient products to consumers worldwide. With a focus on quality, authenticity, and innovation, bibigo is committed to sharing the rich flavours of Korean food with people everywhere.
Contact details:
Media Contact:
Jenny Park (Marketing Specialist of CJ Foods Oceania)
CJ Foods Oceania +61 2 8540 6331
Website: https://www.cjfoods.com.au/
Instagram: bibigo Australia & New Zealand (@bibigo.anz) • Instagram photos and videos
Facebook: bibigo Australia & New Zealand Facebook
