WATTENS, Austria (December 17, 2024) - Swarovski is proud to present Swarovski ReCreated™ Crystals, a significant innovation in crystal creation made with sustainability in mind.
Combining Swarovski’s exceptional savoir-faire with circular innovation, Swarovski ReCreated™ Crystals are the House’s most sustainable crystals to date. The groundbreaking crystals are made with breakage from Swarovski’s crystal manufacturing process that are then remelted, transforming them into consistent new colours andcreating crystals of the same impeccable quality as the initial product.
This innovation allows Swarovski to use at least 40% fewer natural resources than for its standard crystals, reducing the environmental footprint of ReCreated™ Crystals by a minimum of 34%. ReCreated™ crystals are part of Swarovski’s B2B business and are also being integrated into many of the brand’s B2C jewellery collections as one of its steps to make all its products more sustainable.
Swarovski’s mission is to make the world shine bright. As masters of colour for almost 130 years, Swarovski will launch new ReCreated™ Crystals hues every year, adding to the existing Jet Black and Ice Blue colours. For Fall/Winter 2024, Ice Blue adorns Swarovski’s key jewellery families such as Sublima and its iconic Millenia collections, and a vibrant new yellow shade, Dark Jonquil, was launched to B2B partners this Fall and will be embedded across new B2C jewellery collections from Spring/Summer 2025.
Stephan Mechnig, Chief Legal, Compliance and Sustainability Officer, commented: “Swarovski ReCreated™ Crystals demonstrate how we leverage our superlative creativity to pioneer circular innovation in crystal making, which represents a significant step on our sustainability journey. We want to improve the environmental impact of products across our whole portfolio, so we are using ReCreated™ Crystals everywhere we can, including some of our most iconic jewelry collections.”
Swarovski constantly strives to increase the sustainability of its products. By incorporating circularity principles into its core material, ReCreated™ Crystals align with the brand’s sustainability mission to make conscious choices that create long-term value for people, the planet, and the business.
Swarovski’s sustainability strategy focuses on three priorities: mitigating climate change; preserving resources and minimising waste; and promoting fairness and celebrating individuality.
For further information see Swarovski’s latest Sustainability Report: swarovs.ki/V4xD
For more information and images, please contact:
Head of Marketing
goncalo.pintodacosta@swarovski.com
PR & Media Executive
NOTES TO EDITORS:
ABOUT SWAROVSKI
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor and crystals for Automotive.
Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.
