If you’ve set New Year’s resolutions and are already struggling to keep them, here’s why they often fail – and what to do instead for a more sustainable path forward writes Professor Peter Heslin, UNSW Business School.
Holidays are the time to chill, to disconnect from work and restlessness about the endless list of things we "need" to do.
Why, then, do so many of us disrupt that post-holiday reset by diving headfirst into ambitious New Year's resolutions?
The psychological allure of New Year's resolutions
New Year's resolutions are a time-honoured tradition, a ritual of self-improvement that many embrace to start the year with renewed focus and ambition. The idea of a clean slate is compelling. It feels like a symbolic opportunity to reflect on personal shortcomings, leave behind bad habits, and make a fresh start by setting ambitious goals for a better version of ourselves.
People set New Year's resolutions because the beginning of a new year represents a "temporal landmark," a moment in time that helps people mentally separate their past from their future. The "fresh start effect" is illustrated by research that found that Google searches for the terms "diet", "gym attendance", and "commitment to achieving goals" all increase around temporal milestones, such as the start of a new week, month, year, semester, or significant events like birthdays. These milestones serve as markers of time that help people draw a line under past shortcomings i.e., mentally cast them off as "that was before", and adopt a fresh, broader perspective on their lives that inspires them to engage in aspirational goal setting “from now on”! Setting New Year's resolutions helps meet the human need to take control of our lives.
Typical resolutions, such as those that involve physical health, weight loss, eating habits, work, personal finance, and interpersonal relationships, can provide a sense of direction and purpose. The apparent simplicity of identifying something you want to change or achieve and declaring it as a goal can make self-improvement feel accessible, even for those of us who might struggle to make changes at other times of the year.
The collective nature of the setting New Year's resolutions tradition – whereby friends, family, and media discuss resolutions – encourages participation in it. People can feel both inspired by others' goals – but also pressured – to join in the goal setting and goal sharing fest!
What could go wrong?
For many of us, the excitement of setting goals soon fades and leaves in its wake abandoned resolutions and a lingering sense of failure… again! One study of 200 New Year's resolvers found that 77% maintained their pledges for one week, and by mid-January most had given up. Only 19% of people managed to stick to their resolutions for two years. Other research similarly confirmed that most people give up on their New Year resolutions within the first month. Why does this happen?
A prime reason is that people often set goals that are too ambitious. For instance, someone might resolve to go to the gym every day, overlooking the practical challenges of time, energy, and habit-building. When overly ambitious resolutions become unmanageable, people feel discouraged and often abandon their efforts entirely.
The arbitrary timing of New Year's resolutions can be problematic. The idea that 1 January is the "right" time to make changes can create a false sense of urgency or delay action that could have started earlier. For example, someone might procrastinate on improving their health in November or December because they plan to start fresh in January. This fixation on a specific date also mistakenly implies that meaningful change happens via one grand gesture or pivotal moment, rather than through gradual, consistent effort.
Another issue with resolutions is that they often focus on outcomes rather than processes. A goal like "losing 10 kgs" emphasises the end result without addressing the sustainable habits needed to achieve it, such as eating healthier, smaller meals and engaging in regular strength training and aerobic exercise This outcome-driven approach can lead to frustration when progress is slow, or the goal feels distant. In contrast, focusing on small, incremental behavioural changes is often more effective for building long-lasting habits that enable substantive, lasting change.
Scholars Janet Polivy and Peter Herman identified the "false hope syndrome" as a cycle where individuals repeatedly pursue ambitious self-change goals, face almost inevitable failures, and then recommit despite setbacks, especially in areas like dieting or quitting addictive behaviours. Unrealistic expectations about ease, speed, and rewards lead to temporary progress, followed by setbacks and eventual failure.
These failures are typically rationalised by attributing blame to insufficient effort or external factors, allowing individuals to retain hope and repeatedly recommit to essentially the same goals. While the allure of potential benefits, such as improved health, attractiveness, or sense of personal control, perpetuates the false hope syndrome, it can cause psychological distress and rob us of joy and self-esteem.
Finally, New Year's resolutions can be prompted by external pressures rather than intrinsic motivations. Social expectations, advertising, and peer behaviour often shape resolutions, leading people to set goals that do not align with their true desires or values. Unsurprisingly, little is likely to change when your heart is not in it.
So, where is the pathway to my better self?
Typical New Year's resolutions, in the form of unrealistically optimistic goals launched at the start of the new year, are unlikely to take you far.
More promising, sustainable, and fun alternatives are to:
- Recognise and resist the perilous, often subconscious trap of assuming you can only feel good about yourself and happy once you have achieved certain goals or become your desired self.
- Reflect with pride on all you have already done and accomplished and try to enjoy the unfolding journey of your career and life.
- Focus on relaxation over the January period, marked by rich recovery experiences that fully disconnect you from the stresses of 2024, to leave you more reinvigorated for whatever you tackle in 2025.
If you do want to make some tweaks, consider crafting more modest, flexible, short-term personal growth experiments—rather than resolutions for the year—supported by scientific research-based goal-enablers. But only if you truly want to.
About us:
Dr Peter Heslin is a Professor of Management, Academic Fellow at Warrane College, and Deputy Director, UNSW Scientia Education Academy. He is a Registered Psychologist who was elected Chair of the Academy of Management Careers Division. He pioneered research on growth mindsets in organisations and wrote the most cited ever sole-authored peer-reviewed article on career success.
Contact details:
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Email: katie.miller1@unsw.edu.au
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