SYDNEY – 27 February 2025: Growing allocation of capital to private markets by wealthy Australians is driving changes to family office operations, and generative AI is emerging as the nerve centre in this transformation.
Eton Solutions is a global leader in Enterprise Resource Planning (ERP) systems for family offices, trusts, private equity firms and high net worth individuals, serving over 740 families globally with USD936bn in assets managed on its AtlasFive® platform. The company says the increasingly complex asset ownership and portfolio composition of family offices, along with the fact they are increasingly serving multiple generations, is fueling demand for AI-driven tools that allow real-time portfolio insights, automated financial reporting, and operational efficiencies.
A report by KPMG, Australian Family Offices: The Role of Technology (sponsored by Eton Solutions), found that 45% of Australian family offices are actively considering generative AI, with 8% already deploying AI-driven solutions.
“Australia has one of the most complex tax and retirement systems globally, and this makes it a prime market for adoption of AI by family offices and private investors,” said Bryan Henning, Senior Vice President and Head of International, Eton Solutions. “Generative AI can help navigate these complexities, enhancing risk management, scenario planning, and analysis of investment performance.”
Australia’s family office sector has seen rapid expansion, with over 150 family offices set up in the past decade. With the increasing intergenerational transfer of wealth, there is a pressing need for AI-powered solutions that simplify decision-making and improve transparency in private market investments. The company’s EtonGPTTM solution helps Family Offices harness the power of Generative Ai while not compromising on the overall safety and security of their proprietary information.
In November 2024, Eton Solutions expanded its offering with integrated payments processing for private equity, real estate, and fund of funds firms, addressing key challenges in fund administration and accounting.
“With family offices increasingly acting as institutional investors, AI is no longer a luxury but a necessity,” Henning added. “The traditional approach of relying on historical data and static reports is outdated. The new wave of generative AI solutions is enabling real-time, interactive analysis, allowing family offices to adapt to changing market conditions more quickly to protect wealth and take advantage of opportunities.”
Andrew Hull, Chief Executive of Todd Family Office, said, "AI is reshaping how we do everything at the Todd Family Office, and our partnership with Eton Solutions has been beneficial. We're working with Eton Solutions to pioneer a Responsible AI framework that harnesses the full power of AI with transparency, ethics, and trust at its core. Together, we're setting the standard for the future of AI for family offices."
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About Eton Solutions:
Eton Solutions is an ERP software product (AtlasFive®) and services company founded to handle the complexities of servicing ultra-high-net-worth families globally. The company is based in the United States, in Research Triangle Park, NC. with its international headquarters in Singapore focused on serving markets outside of the Americas. Created by family office leaders, Eton Solutions' flagship product is AtlasFive®, families manage over US$936 billion on our integrated platform that holistically aggregates and manages all your liquid and alternative investment assets and office's data, reporting and workflow processes. With one source of truth, Eton Solutions leads family offices into the future by maximising efficiency and minimising errors and risk. Eton Solutions has experienced a CAGR of over 100% since its inception.
Visit: https://www.eton-solutions.com
Contact details:
Suzanne Dwyer | +61 402 990 029 | sdwyer@senateshj.com.au
