With Valentine’s Day just around the corner, love is in the air—but so are the gifting clichés. The well-worn traditions of roses, chocolates, and dinner reservations may be sentimental, but they rarely leave a lasting impression. Instead, more people are embracing the idea that the best gifts aren’t things, but experiences.
Research backs this up. Deloitte’s latest Holiday Retail Survey confirms that experiences now top the wish list, while an Expedia study found that 60% of people prefer experience-based gifts over physical presents—especially from loved ones. Travel, in particular, offers couples the chance to create lasting memories together, deepening their connection through shared adventures.
This growing trend presents an opportunity to inspire your readers to reimagine romance through unforgettable journeys. From close-to-home escapes in Australia to breathtaking bucket-list trips across Europe, North America, and Asia, here are some of the most romantic experiences from APT Luxury Travel and Travelmarvel to consider for your Valentine’s Day coverage:
APT:
For couples looking to indulge in a romantic escape close to home, APT’s Natural and Gourmet Wonders of NSW tour is an unforgettable way to experience the beauty of the Blue Mountains. Over seven days, guests will soak in the dramatic landscapes, enjoy gourmet food and wine in the likes of the Hunter Valley, and spend starlit evenings in one of Australia’s most enchanting regions.
Across the Tasman, APT’s New Zealand Wonderland showcases the country’s most breathtaking landscapes, from the ethereal beauty of glow worm caves in Waitomo to picturesque Milford Sound/Piopiotahi, New Zealand is built for romance. Couples will journey through the spectacular Southern Alps aboard the famous TranzAlpine train, taking in sweeping mountain vistas and Lake Takapō’s distinctive colours.
For a romantic interlude in Europe, Douro Delights with Madrid and Lisbon invites guests to step aboard the newly launched MS Estrela and sail through the picturesque Douro River Valley. Days are spent exploring historic towns, savouring rich culinary traditions, and toasting to love with some of the world’s finest wines.
Travelmarvel:
Meanwhile, Travelmarvel’s Romantic Rhône with Paris offers the ultimate love story set against the timeless elegance of France. From strolling hand in hand through the streets of Paris to discovering the riverside villages and sun-drenched vineyards of the Rhône Valley, this experience is a celebration of French culture, cuisine, and romance. It’s an invitation to slow down and savour the magic of a country that has long been synonymous with love.
For those who dream of wild landscapes and grand adventures, on Travelmarvel’s Reflections of the Rockies and Alaska Cruise, board the legendary Rocky Mountaineer and wind through Canada’s dramatic peaks before setting sail on an Alaskan cruise, where glacial fjords and snow-capped mountains create an awe-inspiring backdrop.
Or finally in Japan, where cherry blossoms have long been a symbol of fleeting beauty and romance, Travelmarvel’s Magical Japan offers couples the chance to witness this breathtaking spectacle in full bloom on their March and April departures. From ancient temples to tranquil gardens, each moment is steeped in cultural richness, creating an experience that is as serene as it is unforgettable.
This Valentine’s Day, the most meaningful gift isn’t wrapped in a box—it’s the promise of adventure, discovery, and shared moments that linger long after the journey ends. For more information, high-res images, or to arrange an interview, don’t hesitate to get in touch.
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IMAGES:
Image selection: https://aptgroup.box.com/s/b3r732jh9ph7cwvubdixptijenxn6p67
Key Facts:
People are hankering for experiences not roses and chocolates this Valentine's Day.
About us:
APT: The APT Travel Group’s flagship brand, APT has pioneered a diverse and ever-increasing range of cruising and touring styles to deliver cherished holidays that take in every corner of the globe. Timeless luxury, exclusive experiences, life enriching moments are the hallmarks of an unforgettable journey with APT. www.aptouring.com.au
Contact details:
Ashleigh Bailey
Senior Communications Executive, APT Travel Group
[email protected] | +61 3 8526 1300
