IBIS PERTH UNVEILS VIBRANT TRANSFORMATION
A BOLD NEW DESIGN BLENDING CONTEMPORARY COMFORT WITH INVITING SOCIAL EXPERIENCES
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PERTH, 26TH FEBRUARY 2025 - ibis Perth has undergone a remarkable transformation, emerging as a contemporary retreat that redefines the economy hotel experience. With a bold new design inspired by the natural beauty and cultural vibrancy of Perth, the hotel offers a fresh and dynamic hospitality experience tailored to today’s modern traveller.
The extensive renovation saw a complete upgrade of all 192 rooms and bathrooms, as well as the lobby and social spaces, elevating comfort and convenience while embracing Perth’s rich natural and urban beauty. The redesigned interiors incorporate locally sourced timber, earthy textures, and artistic elements that reflect the essence of the city. Drawing inspiration from Kings Park & Botanic Garden, the movement of the Swan River, and the vibrancy of the Art Gallery of Western Australia, the hotel seamlessly infuses nature, culture, and contemporary style, capturing the essence of Perth.
Each room is thoughtfully designed with modern furnishings and smart room technology, ensuring an exceptional level of comfort. The enhanced bathrooms feature high-end fixtures and rainfall showers, delivering a fresh, invigorating experience. Meanwhile, the lobby has been transformed into an inviting and stylish social hub – a space where guests can connect, work, or simply relax. A new gym caters to guests’ lifestyle needs, enabling them to stay active while travelling.
Perfectly positioned on Murray Street in the heart of Perth’s CBD, ibis Perth places guests within easy reach of major corporate offices, premium shopping precincts, and cultural landmarks. Its central location makes it an ideal choice for travellers looking to explore or stay connected.
Part of Accor’s globally trusted ibis brand, known for democratising travel and redefining economy hospitality, ibis Perth embodies the brand’s commitment to accessible, high-quality accommodation infused with contemporary design and vibrant social experiences. This transformation represents the brand’s ethos of creating inclusive, welcoming spaces that inspire connection and exploration.
Since its inaugural launch in Bordeaux in 1974, ibis has revolutionised travel, consistently setting new standards in the economy hospitality segment. ibis leads the way in making a comfortable and quality night’s stay affordable to all with 1,200+ hotels across 69 countries.
Speaking on the transformation of ibis Perth, Vincent Yeo, CEO of CDL Hospitality Trust shared: “We are delighted to re-invigorate this hotel which will now offer a significantly upgraded guest experience in the central location that guests have always enjoyed. Our extensive investment throughout the hotel has transformed it into a truly differentiated product in the Perth market.”
In addition, Adrian Williams Chief Operating Officer PM&E for Accor in the Pacific added: “This is a fantastic moment for the Perth market. ibis Perth is in one of the most central and well-connected locations in the CBD. Whether you’re here for a business meeting, a shopping spree, or simply to explore the city, this hotel is perfectly positioned for you to reach all the places you need. This renovation has elevated ibis into a top choice for both locals and travellers abroad. The hotel needed a fresh, vibrant look, and that’s exactly what’s been delivered.”
Further enhancing the guest experience, ibis Perth will soon launch its brand-new bar and social hub, Chelsea Social. This lively venue is set to become the go-to spot for both locals and travellers, offering a vibrant social scene with great music, craft cocktails, and an inviting atmosphere. Whether catching up with friends, enjoying live music, or simply soaking in the city’s energy, Chelsea Social is designed to inspire and bring a new level of entertainment and connection to Perth’s CBD.
With Perth emerging as one of Australia’s most exciting cities, this investment not only enhances the city's hospitality offering but also strengthens its global reputation. The newly transformed ibis Perth on Murray Street stands at the centre of it all, ready to welcome guests with open arms, embodying ibis’s vision of democratising travel and delivering genuine, caring hospitality to all.
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About ibis
Since 1974, ibis has been a trailblazing brand, open and welcoming to all. ibis hotels are beloved by travellers and locals for their contemporary style, vibrant social hubs, rooms that feel like home, lively bars, satisfying dining options, and easy mobile check-in experience. The brand is known for its passion for live music, offering guests playlists curated for every mood and access to exclusive gigs with up-and-coming musicians. No matter where in the world a guest may travel, ibis always feels like the right place to be. With over 1,200 hotels in 60+ countries, ibis is recognized across the globe as the leading brand in economy hospitality. ibis is part of Accor, a world leading hospitality group counting over 5,600 properties throughout more than 110 countries, and a participating brand in ALL, a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
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