

Wednesday, 5 February 2025
SCOOP UP FREE SUMMER TREATS AT COLES
- Thousands of Aussies to win popular ice creams and icy blocks in-store at Coles this summer
- When customers spend $10 or more in store on ice cream or icy blocks and scan their registered Flybuys
Coles is serving up a refreshing surprise with the launch of its first-ever Summer Treats Buy-Scan-Win promotion, giving registered Flybuys members the chance to win free ice cream or icy blocks from favourite brands like Connoisseur, Magnum and Häagen-Dazs - a melt-in-your-mouth offer that’s sure to sweeten the weekly shop[1].
When customers spend $10 or more in store on ice cream or icy blocks and scan their registered Flybuys between Wednesday 5 February and Tuesday 4 March, they will score a chance to win a free summer treat instantly at the checkout.
The sweetest part? Winners can pick up their free treat in the freezer aisle during their next shop or save their selection until Friday 4 April to indulge in later.
With a recent survey of Coles customers showing vanilla is the most popular ice cream flavour among Australians, followed by chocolate,[2] customers will be able to take home more of their favourite summer treats.
The campaign is backed by 10 iconic suppliers — including Bulla, Mars, Unilever, Peters, Cape Byron and Coles’ Own Brand — offering some of Australia’s most-loved ice creams and icy blocks, and with more than 270,000 treats up for grabs, there’s a double-dip of excitement to make summer cooler and sweeter.
Coles General Manager Customer Engagement and Loyalty, Alice Moncrieff said the campaign was designed to surprise and delight customers, and to bring some fun to the weekly shop.
"Summer may be winding down, but at Coles, we believe the season of treating yourself should last a little longer, which is why we’re giving registered Flybuys members an opportunity to scoop up some of their favourite ice cream and icy block brands, for free - as a thank you for shopping in store at Coles,” she said.
"We know our customers love ice cream as an occasional treat[3] and what better way to cool off in the warmer months than with free ice cream — with prizes including classic Magnum, Connoisseur varieties, and decadent Häagen-Dazs tubs, there’s something for everyone to enjoy.”
To participate, customers need to spend $10 or more in store on ice cream or icy blocks and scan their registered Flybuys at checkout. Winning customers will be notified immediately at the checkout and on their printed receipt, along with instructions on how to claim their free Summer treat.
Free Summer Treats Buy-Scan-Win participating suppliers and brands
Suppliers |
Brands |
Bulla |
Bulla Creamy Classic & Bulla Splits |
Unilever |
Magnum and Golden Gaytime |
Peters |
Connoisseur, Drumstick and Frosty Fruit |
Danone |
Yo Pro |
Mars |
Mars Bar and Snickers |
Cape Byron |
Cape Byron |
Twisted |
Twisted Healthy Treats |
Destination Italy |
Destination Italy Gelato |
General Mills |
Häagen-Dazs |
Coles Own Brand |
Coles Finest, Coles Irresistible, The Sweetporium Co. |
-ends-
For media enquiries, please contact
Coles Media Line (03) 9829 5250 or media.relations@coles.com.au
1 Competition dates Wed 5 Feb to Tue 4 Mar 2025. Open to AU res. 16yrs+ and a registered Flybuys member. Full Flybuys registration may take 48 hours. Limit of one instant win per day per Flybuys account. Instant win prizes can be redeemed instore only and available to use until Fri 4 Apr 2025. Instant win prizes: 270,555. Total prize pool value: $2,647,900 (inc. GST). See coles.com.au/buy-scan-win-terms for full conditions inc. privacy statement. Permits: ACT Permit TP24/02412, NSW Permit NTP/11456, SA Permit T24/1842
[2] Source: Coles Circle. 29-Jan to 02-Feb-2025, Sample Size: 8438
[3] Source: Coles Circle. 29-Jan to 02-Feb-2025, Sample Size: 8411