Australians want to read more in 2025, with around one in two readers and non-readers alike reporting aspirations to do it more often.
New research from Monash University and book industry initiative Australia Reads aims to help the 49.8 per cent of non-readers, and 54.9 per cent of those who have read in the past year, who want to read more.
Behavioural scientists at Monash’s BehaviourWorks Australia have determined the best ways to overcome the barriers keeping people from reading.
Examining the attitudes, motivation and capability of readers, the research identified six types of readers, ranging from people who read voraciously to those who rarely or never read, who each face distinct challenges.
Lead researcher Dr Breanna Wright, Monash BehaviourWorks Senior Research Fellow, said the decision to pick up a book and read might sound simple, but is the result of a complex sequence of behaviours.
“Many people lack time or struggle with distractions, but strategies such as setting reading goals, keeping books in visible places, and seeking out shorter books can help,” Dr Wright said.
“For people who don’t read frequently but want to read more, engaging with ebooks and audiobooks can make reading easier and create more opportunities to read.
“For those readers, we recommend using platforms and tools like book subscription services and social media, or asking librarians or booksellers for personalised recommendations.”
The research is based on a survey of 1622 Australians aged over 16 years.
It found only half of respondents regularly participate in reading as a recreational activity, compared with more than 80 per cent who watch movies and TV.
Of those who do read, only 17 per cent list it as the hobby they dedicate the most time to.
Head of Australia Reads Anna Burkey said recreational reading rates are in decline in Australia, with more people finding it hard to find time to read for recreation.
“Despite the significant benefits that reading brings us personally and as a society, reading rates in Australia lag behind international standards,” she said.
“This new research has valuable insights into how we can support more Australians to read more books more often, and make reading a daily part of their busy lives.
“It also supports the many dedicated educators, librarians, publishers, booksellers and authors who champion reading for pleasure every day.”
Australia Reads is a not-for-profit initiative of the Australian book industry to get more people reading.
FAST FACTS:
Overcoming common reading challenges
Reading not your go-to leisure activity but you want to do it more in 2025?
Focus on the enjoyment and benefits that come with reading, and try setting reading goals. Make reading social by joining or starting a book club.
Not feeling in the mood to read?
There is a book for every mood! Find material that feels engaging in the moment, even if it means starting a new book or trying a different genre.
Do you lack time to read and struggle with distractions?
Try shorter material or audiobooks to reduce the perceived effort of reading. Place books in visible places or set reminders to read. Try setting up a regular reading time, such as before bed or on public transport.
Not sure what you like to read?
Try shorter, more accessible books and promotions such as book subscriptions or curation services. Try asking a librarian or bookseller for recommendations.
Key findings:
- 49.9 per cent of Australians regularly read for enjoyment
- 17.3 per cent of Australians reported reading as the leisure activity they dedicate the most time to
- Reading aspirations - the “intention-behaviour gap”
- 54.9 per cent of people who have read in the last 12 months read less than they intend to.
- 49.8 per cent of non-readers read less than they intend to.
- Top reasons Australians read:
- To relax and unwind (19.1 per cent)
- For pleasure and enjoyment (11.4 per cent)
- To keep their brain active (11.4 per cent)
- For mental stimulation (10.2 per cent)
- To escape reality (9.8 per cent)
- To learn (6 per cent)
- Types of readers:
- ‘Avid readers’ (22.4 per cent of Australians) read very frequently and experience no barriers to reading.
- ‘Engaged readers’ (30.6 per cent) read regularly. They want to read more but struggle with distractions.
- ‘Ambivalent readers’ (14.8 per cent) reading frequently varies substantially. They are not sure if they want to prioritise reading over other leisure activities.
- ‘Aspirational readers’ (14.7 per cent) read infrequently but want to read more. They struggle with motivation, distractions and having time.
- ‘Lapsed readers’ (7.1 per cent) used to read more but haven’t read in the past 12 months. They want to read more but struggle with time and finding books.
- ‘Uninterested non-readers’ (10.4 per cent) don’t read and lack interest in reading.They have low motivation and lack time.
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