Skip to content
Government Federal, Taxation

ATO releases new small business benchmarks for 100 industries

Australian Taxation Office 3 mins read

The Australian Taxation Office (ATO) has released a new set of updated financial benchmarks to help small business owners take the pulse of their business.

Updated annually, the ATO’s benchmarks act as a health check, allowing small business owners to compare their performance including average expenses against other businesses in the same industry.

Quotes attributable to ATO Assistant Commissioner Tony Goding:

‘The benchmarks are a valuable tool for small businesses wanting to stay in good financial health.’

‘Think of our benchmarks like a routine test you take with your GP each year. These can help small businesses diagnose their strengths or spot the early warning signs.’

‘Whether you’re running a pizza shop, pet store or a plumbing business, the benchmarks can help you see how your business stacks up.’   

‘If your numbers are outside of the benchmark range compared to others in your industry it may be time for a closer look at your business plan.’

‘Businesses that remain within industry benchmarks are generally less likely to attract the ATO’s attention.’

‘While we never use the benchmarks in isolation, small businesses who fall outside the ATO’s benchmarks are more likely to trigger a closer examination from us to identify if they are making mistakes or deliberately doing the wrong thing.’

The ATO takes non-compliance with tax seriously. Small businesses avoiding their tax obligations are participating in the shadow economy which puts pressure on Australians who are doing the right thing.

Deliberate shadow economy behaviours contribute nearly 60% of the gross small business income tax gap or around $11.2 billion per annum in missing tax. Approximately $8.9 billion of this is associated with under reporting of income and over claiming of deductions.

‘The benchmarks are just one of the tools we use to tackle the shadow economy, along with community tip-offs and data matching.’

‘It’s all about levelling the playing field for honest businesses who are being undercut by their dishonest competitors that aren’t paying the tax they’re supposed to,’ Mr Goding added.

The benchmarks cover 100 industries and over 2 million small businesses around the country. The industries include:

  • Accommodation and food
  • Building and construction trade services
  • Education, training, recreation and support services
  • Health care and personal services
  • Manufacturing
  • Other services
  • Professional, scientific and technical services
  • Retail trade
  • Transport, postal and warehousing.

Small business owners who need help understanding how to improve their business performance can consult a business adviser or registered tax professional. The ATO’s online learning platform Essentials to strengthen your small business can support small business owners to prepare for these conversations, as well as further understand their tax and super obligations.

The benchmarks are accessible on the ATO website and via the ATO app business performance check tool. The key benchmark ratios can also be downloaded from data.gov.au.

ENDS

Example

The below example shows a small business using the ATO benchmarks to compare its performance to similar businesses in the same industry.

Anna’s pizza shop

Anna operates a pizza shop as a sole trader. Anna wants to know how her business compares to her competitors and how she can improve her business.

Anna searches online for ‘pizza shop benchmarks’ and finds the ATO small business benchmarks. She follows the instructions to download the ATO app. Then, she goes to the business performance check tool.

Anna enters her details into the business performance check tool. She learns the key ratio of cost of sales to turnover for her shop is 44%.

While this is within the range for businesses in her industry with a turnover of $550,300, Anna sees that the range for cost of sales starts at 37%. She realises some of her competitors have lower cost of sales.

Anna looked at other suppliers in the market and got a better deal to reduce her business’s expenses and improve profits.

Notes to journalists


Contact details:

ATO Media Unit | 02 6216 1901 | [email protected] 

More from this category

  • Defence, Government Federal
  • 20/02/2026
  • 08:07
Weld Australia

Weld Australia Welcomes Landmark AUKUS Investment in South Australia

Weld Australia has welcomed the Albanese and Malinauskas Governments’ announcement of a $3.9 billion investment into the Submarine Construction Yard at Osborne, describing it as a once-in-a-generation opportunity for Australia’s advanced manufacturing industry. The investment forms part of a projected $30 billion infrastructure program over coming decades and will support the construction of Australia’s conventionally-armed, nuclear-powered submarines under AUKUS, creating nearly 10,000 jobs across South Australia alone. For Weld Australia, the peak body representing the nation’s welding industry, the announcement signals not just economic stimulus, but a defining moment for sovereign industrial capability. “This is nation-building at its most strategic,”…

  • Finance Investment, Government Federal
  • 20/02/2026
  • 06:00
ACOSS

Tax breaks help investors buy twice as many homes as first-time buyers

Property investors are buying almost twice as many homes as first home buyers, shutting renters out of the housing market, new analysis from ACOSS has revealed. And tax breaks are helping investors come armed with deeper pockets. The average property investor loan is around $100,000 larger than the average loan taken out by a first home buyer. “First home buyers are lining up at auctions only to be outbid by investors with bigger loans and generous tax breaks behind them,” said ACOSS CEO Cassandra Goldie. “It’s clear the housing market isn’t working for people who just want a place to…

  • General News, Government Federal
  • 19/02/2026
  • 06:00
e61 Institute

Australia’s Tax System Cannot Support Current Spending Levels

Australia is on course for 20 consecutive years of combined state and federal deficits by 2028 as spending consistently outstrips revenue, a new report by the e61 Institute and McKinnon has found. The report titled Rising Pressures, Fading Discipline: A Review of Australia's Fiscal Sustainability found the consolidated fiscal deficit - combining federal, state, and territory budgets - currently exceeds 3% of GDP and is larger than in the years before the COVID-19 pandemic. As a share of GDP, consolidated expenditure has increased from 34.7% in the early 2000s to 38.2% in 2024. “Over the past two decades, Australia’s financial…

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.