Skip to content
Government Federal, Taxation

ATO releases new small business benchmarks for 100 industries

Australian Taxation Office 3 mins read

The Australian Taxation Office (ATO) has released a new set of updated financial benchmarks to help small business owners take the pulse of their business.

Updated annually, the ATO’s benchmarks act as a health check, allowing small business owners to compare their performance including average expenses against other businesses in the same industry.

Quotes attributable to ATO Assistant Commissioner Tony Goding:

‘The benchmarks are a valuable tool for small businesses wanting to stay in good financial health.’

‘Think of our benchmarks like a routine test you take with your GP each year. These can help small businesses diagnose their strengths or spot the early warning signs.’

‘Whether you’re running a pizza shop, pet store or a plumbing business, the benchmarks can help you see how your business stacks up.’   

‘If your numbers are outside of the benchmark range compared to others in your industry it may be time for a closer look at your business plan.’

‘Businesses that remain within industry benchmarks are generally less likely to attract the ATO’s attention.’

‘While we never use the benchmarks in isolation, small businesses who fall outside the ATO’s benchmarks are more likely to trigger a closer examination from us to identify if they are making mistakes or deliberately doing the wrong thing.’

The ATO takes non-compliance with tax seriously. Small businesses avoiding their tax obligations are participating in the shadow economy which puts pressure on Australians who are doing the right thing.

Deliberate shadow economy behaviours contribute nearly 60% of the gross small business income tax gap or around $11.2 billion per annum in missing tax. Approximately $8.9 billion of this is associated with under reporting of income and over claiming of deductions.

‘The benchmarks are just one of the tools we use to tackle the shadow economy, along with community tip-offs and data matching.’

‘It’s all about levelling the playing field for honest businesses who are being undercut by their dishonest competitors that aren’t paying the tax they’re supposed to,’ Mr Goding added.

The benchmarks cover 100 industries and over 2 million small businesses around the country. The industries include:

  • Accommodation and food
  • Building and construction trade services
  • Education, training, recreation and support services
  • Health care and personal services
  • Manufacturing
  • Other services
  • Professional, scientific and technical services
  • Retail trade
  • Transport, postal and warehousing.

Small business owners who need help understanding how to improve their business performance can consult a business adviser or registered tax professional. The ATO’s online learning platform Essentials to strengthen your small business can support small business owners to prepare for these conversations, as well as further understand their tax and super obligations.

The benchmarks are accessible on the ATO website and via the ATO app business performance check tool. The key benchmark ratios can also be downloaded from data.gov.au.

ENDS

Example

The below example shows a small business using the ATO benchmarks to compare its performance to similar businesses in the same industry.

Anna’s pizza shop

Anna operates a pizza shop as a sole trader. Anna wants to know how her business compares to her competitors and how she can improve her business.

Anna searches online for ‘pizza shop benchmarks’ and finds the ATO small business benchmarks. She follows the instructions to download the ATO app. Then, she goes to the business performance check tool.

Anna enters her details into the business performance check tool. She learns the key ratio of cost of sales to turnover for her shop is 44%.

While this is within the range for businesses in her industry with a turnover of $550,300, Anna sees that the range for cost of sales starts at 37%. She realises some of her competitors have lower cost of sales.

Anna looked at other suppliers in the market and got a better deal to reduce her business’s expenses and improve profits.

Notes to journalists


Contact details:

ATO Media Unit | 02 6216 1901 | [email protected] 

More from this category

  • Government Federal, Medical Health Aged Care
  • 06/08/2026
  • 21:12
The Australian College of Nursing

Health Minister announces 2026 Nursing Trailblazer

One of Australia’s leading experts in cardiovascular disease has been named the 2026 Nursing Trailblazer by the Federal Minister for Health and Ageing, Mark Butler MP, at the ACN National Nursing Forum gala dinner in Melbourne tonight. Deakin Distinguished Professor Andrea Driscoll MACN, the Chair in Nursing at Monash Health and Director of the Centre for Quality and Patient Safety Research, Monash Health Partnership in collaboration with Deakin University, has been recognised for her innovative work developing nurse practitioner models for high-risk heart failure populations. Professor Driscoll has developed programs to address critical gaps in continuity of care and limited…

  • Contains:
  • Disability, Government Federal
  • 06/08/2026
  • 17:15
Carers Australia

Impacts on unpaid carers not considered in NDIS changes

Key Facts: Proposed reforms to the NDIS risk shifting cost and responsibility onto unpaid carers Carers Australia supports efforts to strengthen the long-term sustainability…

  • Contains:
  • Government Federal
  • 06/08/2026
  • 16:44
Domestic, Family and Sexual Violence Commission

Expressions of Interest to join national Lived Experience Advisory Council closing soon

The Domestic, Family and Sexual Violence (DFSV) Commission is seeking Expressions of Interest from people who have experienced or are experiencing domestic,familyor sexual violence to join their national Lived Experience Advisory Council. Applications will remain open until11:59 pm AESTMonday 10August2026. Information about the eight available member positions, including details about how to apply, are available atwww.dfsvc.gov.au/EOI/lived-experience-advisory-council-members. The Council includes people with lived, living and learnt experience of domestic,familyor sexual violence. Members work in partnership with each other and the DFSV Commission toprovidecrucial insights and inform progress towards theobjectivesof theNational Plan to End Violence against Women and Children 2022–2032. The Domestic,…

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.