Lime is cruising into Canberra with its latest community event, ‘Helmet Hub’, offering locals the chance to personalise their own free Lime helmet and take a bold step toward prioritising safety while enjoying a stylish ride around the city. The event will feature Lime’s signature green helmets along with a selection of locally inspired stickers and personalised initials, giving riders a fun way to showcase their style and city pride.
Whether you're into a sleek, understated design or want to express yourself with a collection of stickers, the helmet is your canvas. Let your imagination run wild and rock your custom creation with pride as you cruise through the city.
With a $30,000 investment in helmet activations nationwide, Lime’s Helmet Hub is focused on promoting safety while allowing riders to add a personal touch to their helmets. The initiative encourages the community to customise, wear and share their designs, helping to spark conversations about safety and responsible riding.
While Lime does not operate in Canberra yet, Helmut Hub reflects Lime’s commitment to expanding micromobility options and helmet wearing across Australia.
Date: Tuesday, 25 March 2025
Time: 1pm–4pm Location: City Walk (In front of Canberra Main Mall) Canberra, ACT, 2601 Available for interview: Lara Nickless, Lime Operations Manager
Filming and picture opportunities: Helmet Hub attendees decorating helmets, Lime staff guiding attendees through the process, locals wearing helmets and taking pictures together, interview opportunities with Lara Nickless and Helmet Hub-goers.
About Lime
Lime's mission is to build a future where transportation is shared, affordable and carbon-free. As the world’s largest provider of shared electric vehicles, Lime partners with cities to deploy electric bikes and scooters to service any trip under five miles. One of Time Magazine's 100 Most Influential Companies in 2021, Lime has powered more than 500 million rides in more than 250 cities across five continents, spurring a new generation of clean alternatives to car ownership. Learn more at li.me.
Key Facts:
Date: Tuesday, 25 March 2025
Time: 1pm–4pm
Location: City Walk (In front of Canberra Main Mall) Canberra, ACT, 2601
Available for interview: Lara Nickless, Lime Operations Manager
Contact details:
Claudia Nicolosi
Soda Communications [email protected] 0401 599 883