March 28th, 2025 – Swarovski is proud to have supported Academy Award-nominated and Swarovski Global Brand Ambassador Ariana Grande in her latest creative endeavor. Developed alongside her long-term collaborator, music video director Christian Breslauer, Ariana has written and directed a short film to accompany her Eternal Sunshine Deluxe: Brighter Days Ahead album launch.
Ariana Grande wears a selection of Swarovski jewellery throughout the different scenes, including pieces from the Swarovski Idyllia, Matrix, and Sublima families, as well as the Ariana Grande x Swarovski Capsule collection she co-created.
An emotional meditation on heartbreak, resilience, and self-discovery, her mesmerising performance is captured with poetic cinematography, poignantly bringing the Eternal Sunshine era to a close.
Images at this link.
Please find the link to the YouTube video here:
Ariana Grande - brighter days ahead - YouTube
For more information and images, please contact:
About Swarovski
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor and crystals for Automotive.
Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners and employs around 18,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.
