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Information Technology

HP Launches ZBook Ultra G1a with AI-Powered Productivity for Professionals and Creatives

HP Inc. 4 mins read

Sydney Australia, 27 March, 2025 — Today, HP Australia has launched its ZBook Ultra G1a laptop, HP’s most powerful 14” mobile workstation. With up to 50 TOPS NPU, it is available with Microsoft Copilot AI experiences and this next gen AI PC enables professionals, businesses, and creatives to achieve elevated performance, productivity, and creativity.

 

HP is transforming high-performance computers with innovations that deliver cutting-edge hardware and solutions for today’s workforce. 75% of product designers believe that the current computing technology is not able to meet their multi-software requirements[i] while workstation users desire smaller and lighter devices[ii].

 

"At HP, we are constantly pushing the boundaries of innovation to meet the evolving needs of today’s professionals and the future of work”, said Aman Sangar, HP ANZ Category Manager. “I believe that the launch of the ZBook Ultra G1a marks a significant milestone in the evolution of mobile workstations, offering an unrivaled combination of power, performance, and portability”.

 

Powered by an AMD Ryzen ™ AI Max PRO processor which boasts up to 16 “Zen 5” CPU cores, up to 40 AMD RDNA™ 3.5 graphics compute units, and an AMD XDNA™ 2 NPU with up to 50 TOPS of AI processing ability, the ZBook Ultra G1a delivers leading-class performance for creators and power users to redefine their workflows. Featuring up to 128GB of unified memory across the chipset with up to 96GB available for graphics, the laptop empowers users to achieve seamless and reliable multitasking – including simultaneously engage in 3D design, render graphics-intensive projects, and work locally with LLMs.

 

Unleashing the power of LLM

 

One of the ZBook Ultra G1a’s latest features is its ability to work locally with Large Language Models (LLM). Thanks to the AMD unified memory architecture with next generation compute performance, developers are now able to run LLM software like Meta’s Llama 70B and Mistral AI’s Mixtral 8x7B, all on a thin and light 14” mobile workstation. The AMD Ryzen AI Max PRO Series processors also include powerful ISV-certified graphics, support AMD PRO Technologies security and reliability features, and leverage the intrinsic advantages of integration to push the boundaries of what’s possible in a mobile, compact workstation.

 

HP ZBook Ultra 14-inch G1a

World’s Most Powerful 14-inch Mobile Workstation

 

 

Tailored for those working in sectors such as architecture, engineering, construction, product development and entertainment, the HP ZBook Ultra G1a features the best possible way to tackle workflows to visualise and iterate with Generative AI:

 

  • The HP ZBook Ultra 14 G1a, equipped with the AMD XDNA™ 2 NPU as part of the AMD Ryzen AI Max PRO processor, advanced computational power, and a highly efficient integrated GPU, provides creators with the tools needed to harness the latest AI features in their software—no matter where their work takes them.
  • AI-enhanced New Onlooker Detection with Screen Blur means the PC will notify users when an onlooker is detected and automatically blurs the screen if needed.
  • Improving the way you work on-the-go, with all-day uncompromised performance, as well as tools like Windows Copilot+, PC recall intelligence, real-time conference call translations and studio effects, all running locally
  • Part of HP’s most sustainable PC portfolio, the ZBook Ultra 14 G1a is made of 50% recycled copper used in the heat plate, with the covers being made of 80% recycled Aluminum.

 

Pricing and Availability

The HP ZBook Ultra G1a is expected to be available on HP.com on 1st April 2025, with an RRP starting from $3,000 AUD.



[i] Qualitative Workstream from the Global Customer Journey Mapping (CJM) Study, conducted in the US and DE by Portfolio Strategy and Horizon Strategy, June 2024. Sponsored by HP.

[ii] Quantitative study by Mosaic Group, May 2023. Sponsored by HP.

 

AMD, the AMD logo, Ryzen, and combinations thereof are trademarks of Advanced Micro Devices, Inc.


Key Facts:

Key product features:

 

·       An ultra-thin and light design, combined with a long-lasting battery, enabling users to take desk-bound workflows anywhere

·       Next-Gen AI PC features, with capabilities including local-AI large language modelling, generative content creation, design engineering

·       The Ryzen AI Pro MAX processor is powered by up to 16 “Zen 5” CPU cores, 40 RDNA™ 3.5 integrated graphics cores, and an AMD XDNA™ 2 Neural Processing Unit (NPU) with up to 50 TOPS of AI processing ability

·       With up to 128GB of innovative unified memory architecture and the ability to assign up to 96GB RAM to the GPU, users can enjoy seamless multitasking between applications and shaping the future of work

·       Experience unmatched security with HP’s advanced security suite with Wolf Security for Business, designed to provide resilience against external attacks and emerging cyber threats, including those from evolving quantum cryptography.


About us:

About HP

HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit

http://www.hp.com.


Contact details:

Edelman for HP Australia: [email protected]

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