MARCH 7, 2025 – Jayde Mulholland, CEO of Qikio and Add Insure, has been recognised as one of the Elite Women in Insurance for 2025 by Insurance Business Australia. This prestigious award celebrates exceptional female leaders who are driving change and making a significant impact in the insurance industry.
Jayde’s recognition is a testament to her leadership and commitment to innovation, diversity, and customer-centric solutions. Over the past year, she has led transformative growth across Qikio and Add Insure, leading digital transformation initiatives and enhancing the customer experience.
As CEO, she has modernised the brands’ offerings by integrating technology and streamlining processes, ensuring clients receive faster, more personalised services. In addition to leading overall strategy, Jayde drives technology innovation and digital transformation, overseeing insurtech advancements, automation, and data-driven solutions to enhance underwriting and customer experiences. She also leads marketing and brand development, ensuring a cohesive brand vision, strategic market positioning, and digital growth across Qikio, Add Insure, and Interetail.
Beyond her corporate achievements, Jayde is a passionate advocate for women in insurance and finance, both within her businesses and across the industry. She is committed to championing gender diversity, encouraging professional growth, and empowering the women she leads to take initiative, navigate tough conversations, and strive for success. Her leadership fosters an inclusive, forward-thinking culture, ensuring women have the confidence and opportunities to excel.
Reflecting on the recognition, Jayde said, “Being named among the Elite Women in Insurance is an incredible honour. This recognition reflects not only my journey but also the hard work and dedication of the teams at Qikio and Add Insure. I am driven by a vision to modernise the insurance experience while ensuring we create opportunities for underrepresented voices in our industry.”
With over 12 years in the insurance industry, Jayde's leadership is defined by a blend of strategic decision-making and empathy. She is known for balancing innovation with collaboration, fostering high-performing teams, and creating an environment where both employees and customers feel valued. Her ability to lead with clarity, adaptability, and a people-first approach ensures teams thrive and customers receive exceptional service.
The Elite Women in Insurance awards recognise female leaders who are breaking barriers and shaping the future of the insurance industry.
More details about the award can be found at www.insurancebusinessmag.com/au/best-insurance/women-leaders-in-insurance--elite-women-478962.aspx
Key Facts:
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Jayde Mulholland, CEO of Qikio and Add Insure, has been named one of Insurance Business Australia’s Elite Women in Insurance for 2025.
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The Elite Women in Insurance awards recognise female leaders shaping the future of the industry.
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Jayde has driven digital transformation, automation, and data-driven solutions to modernise Qikio and Add Insure, improving customer experience and efficiency.
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She oversees insurtech advancements, marketing strategy, and digital growth across Qikio, Add Insure, and Interetail.
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As an advocate for gender diversity, she supports professional growth for women in finance and insurance.
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She is committed to modernising the insurance experience while creating opportunities for underrepresented voices in the industry.
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With over 12 years in insurance, her leadership focuses on strategic decision-making, collaboration, and a people-first approach.
About us:
About Add Insure
Add Insure provides tailored insurance solutions designed to protect businesses and individuals with comprehensive, industry-specific coverage. Combining innovation with simplicity, we streamline the insurance process, making it easier for clients to find the right protection.
Contact details:
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For more information about Add Insure, visit www.addinsure.com
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