GMHBA has launched a bold new brand campaign celebrating 90 years of community-driven care, a legacy born from grit and grounded in people looking after each other. The campaign draws on GMHBA’s rich heritage to spotlight the enduring spirit of care that remains at the heart of the brand today.
Paying tribute to the organisation’s roots, which was formed by local cement workers in Geelong during the Great Depression, the new campaign features imagery of working hands, community connections, and moments of genuine care, bringing to life the campaign line “Caring since 1934”.
The campaign highlights how GMHBA cares for members through exclusive product benefits, like no excess for same day hospital procedures, and also leans into GMHBA’s partnership with the Geelong Cats featuring AFL star Patrick Dangerfield.
Contact details:
GMHBA Head of Corporate Communications Meg Rayner:
0458 418 823 or [email protected]