RetroRides.com.au, Australia’s dedicated digital platform for classic and collector car enthusiasts, has surged ahead after a standout market trial and the launch of the revamped website last weekend.
Since its initial rollout in August 2024, the site and its social channels quickly gained traction among car lovers, dealers, and industry professionals, confirming its position as a major new force in the $9.92 billion Australian classic car sector.
Over the past eight months, Retro Rides recorded more than 320,000 page views and welcomed over 264,000 unique visitors. Its YouTube content generated more than 500,000 views, while social media engagement delivered more than 13.5 million views — clear indicators of demand for a richer, community-led, digital-first experience in the classic car space.
“What we’re seeing is real momentum,” said Cameron Jurd, Co-Founder of Retro Rides and former Nine Network executive. “
“People don’t just want to browse listings — they want stories, expert insights, and the confidence that comes with a trusted and secure marketplace. That’s what we’ve built.”
Founded by Jurd along with Richard Fowler — the driving force behind Collecting Cars APAC’s $150+ million success — Retro Rides blends commercial know-how with deep automotive credibility.
The platform is backed by some of Australia’s most respected automotive journalists, including Michael Stahl, Glenn Torrens, and Cliff Chambers, helping it to stand out in a space traditionally dominated by generic classifieds.
Retro Rides offers a unique experience for buyers, sellers, and dealers. Listings are quality-checked and verified for authenticity, while a secure digital ID process ensures that all participants are legitimate, reducing the risk of scams.
In addition to vehicle sales, the platform offers video-first content, expert-led editorial, enthusiast events, car club directories, and real-time analytics — creating a connected, trustworthy environment for the broader motoring community.
For dealers, tailored subscription packages provide access to a curated, high-quality audience.
Listings are supported by professionally produced content, targeted social media campaigns, and optional valuation tools to help increase buyer confidence and drive conversion.
“Our model is built for a new era. We’ve created a destination where people can engage with classic car culture, not just transact,” Jurd added.
With the revamped platform now live and strong early results to build on, Retro Rides is preparing for its next stage of growth.
Following a well-attended online investor briefing earlier this month, the company has opened expressions of interest for its first investment round.
Contact details:
Cameron Jurd on cameron.jurd@retrorides.com.au
