Männedorf, April 14th, 2025 – Swarovski is proud to unveil its 2024 Sustainability Report, which reflects significant progress across every facet of its sustainability strategy. The report emphasises the company’s commitment to combating climate change, and achieving net zero emissions by 2050, as well as conserving resources, reducing waste, fostering equity, and celebrating individuality.
Its publication underscores Swarovski’s 130-year-old legacy of steadfast dedication to environmental stewardship, social responsibility, and ethical governance.
Key highlights include:
- Greenhouse Gas Reduction: Swarovski has achieved a remarkable reduction in greenhouse gas emissions, with a 46% decrease since 2019. The company is committed to setting long-term emissions reduction targets with the Science Based Targets initiative (SBTi), in line with achieving net zero emissions by 2050.
- Swarovski Created Diamonds: The entire process of growing, cutting, and polishing Swarovski Created Diamonds uses 100% renewable energy. Additionally, jewellery pieces from the Eternity and Galaxy collections feature 100% recycled gold and silver, further reducing the environmental footprint.
- ReCreated™ Crystals: Swarovski has expanded its range of ReCreated™ crystals, which use 40% fewer natural resources and have a 34% lower environmental footprint. These crystals are now featured in over 50 jewellery products.
- LEED Platinum Certification: Our New York flagship store Swarovski on Fifth has achieved the prestigious LEED Platinum certification, recognising the company’s commitment to sustainable building practices.
Alexis Nasard, Swarovski CEO, commented: “Since 1895, sustainability has been central to Swarovski’s ethos. Today, it remains a cornerstone of our corporate strategy and a reflection of the values that have guided us for over a century. In a year shaped by global uncertainty and growing environmental challenges, we stood firm in our values—guided not only by strategic intent, but by a deep sense of responsibility."
Swarovski’s 2024 Sustainability Report highlights the integration of sustainability into the LUXignite strategy, driving progress across every stage of the business—from design and packaging to manufacturing, supply chain, and retail. These advances are made possible by the creativity and dedication of Swarovski’s employees, who continue to innovate for both people and planet.
As Swarovski marks its 130th anniversary, an unwavering commitment to progress, innovation, and responsibility remains at the heart of the company’s values.
Please see full report here.
For further information please contact Swarovski Corporate Communications: corporate.communications@swarovski.com
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor and crystals for Automotive.
Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners and employs 18,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.
