March 29, 2025 – Tonight, global entertainment icon, Usher, took to the stage in two custom looks embellished with Swarovski Crystals.
Kicking off his 22-date Past, Present, Future tour at London’s O2 Arena, Usher opened the show in a dramatic floor-length coat and matching hat by designer Robert Wun, a former participant in the Swarovski Global Young Talent program.
Resembling a galaxy of stars, black fabric formed the backdrop for 4871 vibrant Swarovski crystal beads, shimmering with the House’s distinctive Aurora Boreale coating. The show-stopping ensemble was embroidered by hand and took 480 hours to create.
Celebrating 30 years in the industry, Usher marked this milestone on the opening night by wearing a custom crystallised suit by Marni. Crafted at the Swarovski Manufaktur Atelier, this spectacular suit features 4cm strips of sew-on crystals along both arms and pant seams. The perfect look to highlight Usher’s magnetic confidence and charisma.
For more information and images, please contact:
Head of Marketing
Goncalo Pinto da Costa
goncalo.pintodacosta@swarovski.com
PR & Media Executive
Tegan Whitfield
About Swarovski
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor and crystals for Automotive.
Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.
