Dubai, 7 May 2025: Dubai Economy and Tourism (DET), in collaboration with travel content creation agency Beautiful Destinations, has unveiled the Beautiful Destinations Academy (BDA), a world first initiative aimed at nurturing the next generation of global content creators. This program underscores Dubai's commitment to positioning itself as a leading hub for digital storytelling and creative excellence.
Participants will soon fully immersive in the three-month programme, living and learning in Dubai while capturing travel stories across the city’s iconic landmarks, cultural districts, and natural landscapes. From rooftop shoots at the Museum of the Future to golden-hour moments in the Al Qudra desert, the Academy sets the stage for an unmatched creator experience.
The lucky recruits will be coached by creative and business experts to become the next generation of talent bringing stunning travel videos to screens worldwide and embark on a career path with a high earnings potential, all while uncovering the world’s most enviable travel experiences.
Jeremy Jauncey, CEO and Founder, Beautiful Destinations says, “We started Beautiful Destinations as a passion project with nothing more than a post on Instagram and have grown into a global business, working with the very best in the travel and tourism industry”
“I want to share what I’ve learned with the next generation and give others the chance to experience the coolest career in the world. And there’s no better city than Dubai - which has inspired Beautiful Destinations’ creators since our earliest days - to do this in.”
Jeremy Jauncey added: “76% of travel bookings are already inspired by social media content and it’s a trend revolutionising the travel industry. We want to equip young people with the skills to build a solid future in travel content creation, to take advantage of this fast-growing sector. You don’t need expensive equipment or formal training – just a desire to turn your social media hobby into a dream career.”
The academy aims to bolster Dubai’s tourism industry, which welcomed a record 18.72 million international visitors last year, and recently introduced the golden visa (a new visa that allows creatives to live in the UAE sponsorship-free), along with a Dhs 150 million ($63 million in AUD) government support fund to aid influencers.
These initiatives align with Dubai’s economic agenda “D33”, which aims to make it one of the top 3 cities for living, investing and working by 2033.
For more information visit www.beautifuldestinations.com/academy
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About Beautiful Destinations:
Beautiful Destinations is the award-winning creative agency behind some of the world's most influential travel content. With a global community of over 50 million followers across social platforms, Beautiful Destinations creates content that inspires people to explore the world.
Jeremy is a British serial entrepreneur, investor and prominent figure in the travel industry. The Financial Times has called him the “world’s most influential traveler”, Fast Company voted his company Beautiful Destinations, one of the most innovative companies in the world and SKIFT have called him an expert and pioneer in travel social commerce. With over 50 million followers on social media his business works with leading governments, hotels & airlines on their global marketing strategies and he has been a regular keynote speaker for the United Nations World Tourism Organization, The World Travel & Tourism Council, World Travel Market, Global Wellness Summit, SKIFT as well as the executive leadership of numerous global brands. He is also an ambassador for the World Wildlife Fund, Goldstandard.org and Panerai.
About Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai)
Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism, is responsible for marketing and promoting Dubai globally – as both a world-class tourism centre and as a leading business, lifestyle and talent destination. As part of its support of the Dubai Economic Agenda, D33, it will drive delivery of global business marketing and investor engagement initiatives across the world to help fuel Dubai’s Foreign Direct Investment goals, as well as strategically profile companies and public figures in the emirate to support their scale up and expansion prospects internationally. Visit Dubai will also spearhead a cohesive, integrated economic content and communications strategy across international markets tailored to specific audiences abroad in line with the city’s vision.
Visit Dubai is also tasked as the key driving entity for the delivery of Dubai’s ambitious tourism strategy. It works closely with stakeholders and partners, both domestic and international, to continuously enhance Dubai's position as the destination of choice for business, MICE and leisure, contributing to the overall investment, economic and visitation growth of the city. Visit Dubai also aims to position Dubai as a global hub for talent, fostering innovation and entrepreneurship. As an international, award-winning leader of global marketing campaigns for Dubai, Visit Dubai will continue to pursue these, as well as remain at the forefront of innovative, data-driven marketing communications.
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