May 12th , 2025 – Jordan Brand and Swarovski have come together to redefine brilliance with the launch of the Women's AJ1 Retro Low OG adorned with Swarovski crystals. This exclusive drop is part of the New Gems collection, which brings a new level of shine to the coveted Air Jordan 1, exclusively dedicated to her.
Elevated Design and Craftsmanship
This silhouette is bold, elevated, and built to flex, blending iconic design with crystal craftsmanship. The Women's AJ1 Retro Low OG with Swarovski crystals is made for those who move with purpose and glow under pressure. Genuine precision-cut crystals embellish the classic Women's AJ1 Retro Low silhouette, making it easy to elevate any look.
A Work of Art
The Women’s Air Jordan 1 Retro Low OG with Swarovski crystals is a work of art that embodies clear-cut excellence. With a low cut and high profile entirely decked out in premium cut Swarovski crystals, this shoe is precisely made for those who glow on their own terms and outshine the rest. The lush “caviar fabric” texture, known as Swarovski’s Crystal Intarsia, is saturated with over 115,000 Swarovski crystals to keep all steps light.
Iconic Silhouette with a Feminine Edge
Crafted with a low cut for a high-maintenance look, the AJ1 Retro Low silhouette in the iconic ‘Shadow’ colorway is the perfect spin on a classic with a feminine edge. Bespoke details and elevated materials reference Jordan Brand’s 40 years of turning a rock into a gem (six of them to be exact) and defining greatness through sport and self-expression.
The Women’s Air Jordan 1 Retro Low OG with Swarovski® crystals will launch globally at select doors on May 17, 2025. Swarovski has exclusive online pre-sale access on May 16th for US residents only.
For more information and images, please contact:
Head of Marketing
Goncalo Pinto da Costa
PR & Media Executive
Tegan Whitfield
About Jordan Brand
Jordan Brand, a division of NIKE, Inc., is a premium brand of athletic footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The brand made its debut in 1997 and has grown into a complete collection of men’s, women’s and kid’s product.
About Swarovski
Masters of Light Since 1895, Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor and crystals for Automotive.
Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multi-brand partners and employs around 18,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.
