[Melbourne], [1 May] – Micro-Star International (MSI), a global leader in high-performance computing and AI-driven solutions, today announced the appointment of Four and Co Group as its leading public relations and communications agency in Australia for its EV solutions. This partnership highlights MSI’s commitment to expanding within the Australian EV market by leveraging Four and Co Group’s culturally informed strategies for international brands seeking to establish a strong regional presence.
Building on their successful collaboration to launch MSI’s new EV charger solutions to the Australian market, Four and Co Group will continue introducing additional MSI EVSE products and driving brand engagement through strategic media relations and local influencer partnerships. To sign up for the influencer partnership, please visit https://forms.gle/Bq1DWC6zh3N1fkuRA
Driving Innovation and Growth in Australia
With a strong track record in introducing international brands to the Australian market, Four and Co Group specialises in crafting holistic PR and social campaigns that resonate with diverse local audiences. Through this partnership, MSI EVSE aims to bolster its reputation as a thought leader in technology innovation while tapping into Four and Co Group’s deep understanding of consumer behaviour and cultural nuances.
“Appointing Four and Co Group aligns perfectly with our goal of forging meaningful connections with Australian consumers,” said Jerry Lu, Australia General Manager, MSI. “Their expertise in bridging global brands with the local insights will help us communicate the MSI EVSE story – one centred on cutting-edge AI, advanced technology and sustainability solutions to a wide Australian audience.”
Supporting International Companies with a Cultural Lens
Four and Co Group has built its reputation on guiding international clients in tailoring brand narratives and campaigns for Australia’s unique market environment. The agency integrates localised insights from media relations and brand strategy to influencer engagement, ensuring each touchpoint feels relevant and authentic.
“We’re honoured to be partnering with MSI EVSE, a global powerhouse in technology,” said Qin Hang, Director of Four and Co Group. “Our specialised approach focuses on infusing cultural context into every aspect of a brand’s expansion, so MSI EVSE’s innovative offerings truly resonate with the Australian market.”
For more information on MSI and their EV product launches, visit https://evse.msi.com/au/
About us:
About Micro-Star International (MSI)
MSI is a world leader in AI, gaming, and high-performance computing, dedicated to building superior hardware and software solutions for consumers and enterprises alike. Leveraging decades of research and development expertise, MSI delivers products that set new industry benchmarks in performance, reliability, and safety, now extending its innovation to the EV charging market.
About Four and Co Group
Four and Co Group is a specialised PR and communications agency that helps international businesses, particularly those with multicultural heritage, succeed in the Australian market and beyond. Four and Co Group empowers global brands with local insights through tailored cultural insights and integrated brand communication strategies, ensuring they make a meaningful impact.
Contact details:
0433 271 888
