In a high-voltage lead-up to the Out 2 Lunch Festival, a DJ-fronted bus brought serious heat to the Gold Coast with rising stars Rich Penny and Nick Atkins delivering back-to-back sets for an exclusive group of guests.
Teaming up with GoTransit, the bus wrapped with Hard FIZZ branding created a new avenue for festival promo, blending beats with an unforgettable ride that gave attendees a high-energy preview of the two-day event headlined by internationally acclaimed DJ and Hard FIZZ co-founder FISHER.
GoTransit Marketing Lead Brooke Hindmarsh said the activation took transit advertising well beyond its traditional boundaries.
“Our goal was not to just place an ad on a bus. We wanted to create a high-impact branded experience that brought the Hard FIZZ personality to life, while also being an extension of the Out 2 Lunch festival’s identity,” Brooke said.
“The bus was fully wrapped by our crew with the eye-catching artwork that our design team created. Inside, the passengers enjoyed the vibrant atmosphere with lighting, an immersive sound system and a built-in DJ booth.
“We definitely turned some heads as we travelled around! You’ll often see lively buses making their way through that part of town, but not during the day.”
Hard FIZZ Head of Marketing Joel Scott said the activation was a standout moment for the brand, noting the impact it had both on passengers and the public.
“It was a great activation – it’s no easy feat to drive through Surfers Paradise and have people say, ‘that’s not something you see every day’,” Joel said.
“Our aim was to promote Hard FIZZ and the festival, while also raising some eyebrows, and I’d say we were successful in doing exactly that.”
Brooke said the Hard FIZZ activation reflects a broader industry shift toward more experiential brand moments and highlights how transit advertising can play a central role in that evolution.
“This is the kind of activation we believe represents the future of out-of-home – immersive and designed to leave a lasting impression,” Brooke said.
“Brands are increasingly looking for ways to connect with audiences. They want to create moments that are felt, shared, and remembered.”
“At GoTransit, we’re leaning into that by delivering creative, dynamic experiences that take our clients’ campaigns beyond traditional placements and into real-world engagement.”
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About us:
About GoTransit Media Group:
GoTransit Media Group has been at the forefront of transit out-of-home advertising for more than 14 years, delivering dynamic and impactful campaigns across buses, light rail, ferries and taxis across Australia. Their journey began with a vision to revolutionise transit advertising by blending creativity with strategic insight. Over the years, GoTransit has expanded its expertise to cover everything from creative design and production to strategic placement. Their dedicated team is committed to driving brand success through innovative solutions and a deep understanding of audience engagement.
For more information, go to: https://gotransit.com.au/
About Hard FIZZ:
Hard FIZZ is an alcoholic beverage company founded in 2020 by Grammy-nominated DJ FISHER and his podcaster wife, Chloe, as well as fellow DJ’s Rich Penny, Tigerlily and Brooke Evers, professional surfer Laura Enever and TV chef, Hayden Quinn.
For more information, go to: https://getfizzy.co/
Contact details:
GoTransit Media Group media contact:
Ellen Hill | 0424 791 904 | [email protected]
Hard FIZZ media contact:
Brendon Wolf | 0418 460 702 | [email protected]
