Sydney Today, one of Australia’s leading Chinese-language media platforms, has officially launched “Today’s Lifestyle Guide” — the first Chinese print magazine in the country to be directly distributed to households using a proprietary e-commerce delivery network.
This initiative marks a breakthrough in community media distribution, combining cultural content with data-driven logistics to reach high-value audiences at home.
1. Unmatched Audience Precision — 30,000 Verified Chinese-Australian Households
Australia is home to more than 1.4 million Chinese-speaking residents — a growing and economically influential community. However, traditional English-language media has struggled to effectively engage this demographic with culturally relevant, everyday content.
Today’s Lifestyle Guide solves that gap by delivering directly to active Chinese-Australian households using the existing order flow of Umall, Sydney Today’s self-operated e-commerce platform.
First issue reach: Over 30,000 unique households across Sydney received the magazine alongside their grocery orders.
2. A New Print Distribution Model — From Digital Commerce to Print Engagement
Instead of relying on outdated newspaper stands or unreliable letterbox drops, Today’s Lifestyle Guide uses Umall’s last-mile logistics infrastructure to ensure every copy is hand-delivered with precision.
This model offers:
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100% verified household delivery
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Zero distribution waste
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Data transparency for advertisers
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Stronger brand trust through routine grocery delivery
It is a first in Australia — a print magazine distributed with the speed and targeting of e-commerce.
About the Magazine
Published monthly by Sydney Today, Today’s Lifestyle Guide is a bilingual (Chinese-first) lifestyle magazine tailored to the practical needs of Chinese-Australian families. Each issue features:
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Exclusive discounts and shopping vouchers
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Local property tips, community stories, and household advice
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Cultural insights and life hacks for immigrants
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QR codes linking to Umall’s app for coupon redemption and in-app offers
The magazine serves as both a cultural companion and a transactional interface, bridging physical content with digital commerce.
Media Contact
Sydney Today Media Team
