1 May 2025
You can trust a Pinky Promise and every year Bakers Delight makes good on its commitment to support Breast Cancer Network Australia (BCNA) and all Australians affected by breast cancer.
Each May for a quarter of a century, every Bakers Delight bakery around the country has produced the trademark Pink Buns, donating 100% of sales to Breast Cancer Network Australia.
Every Pink Bun counts! Over $ 27 million has gone towards ensuring BCNA provides the very best information and support is available to the more than 21,000 people diagnosed with breast cancer every year.
Bakers Delight Joint CEO, Elise Gillespie says Pink Buns for BCNA is part of the organisation's DNA. “Vote 1 Pink Bun because breast cancer isn’t done yet, and neither are we. We are so proud of the way our bakeries get behind the annual campaign and connect with their local communities. We all know someone who has been affected by breast cancer, including some of our bakers and staff and the pink buns start some important conversations.”
Breast Cancer Network Australia, CEO, Kirsten Pilatti says the long partnership with Bakers Delight is authentic in both words and actions. “This is a Pinky Promise that has been made and kept for 25 years. Pink Buns taste great and importantly enable us to be a powerful voice and support for Australians affected by breast cancer that is truly amazing. BCNA is the gold standard in driving powerful change and better outcomes, that’s a lot of bang for your Pink Bun. Make your Pink Bun vote count and visit any Bakers Delight this May.”
Pink Bun 2025 has a fundraising target of 2.5 million.
Pink Buns go on sale on 1 May – through to 21 May 2025 – Six pack of Pink Buns is $8.50
Key Facts:
*BCNA and Bakers Delight lean into Federal Election Fever at launch of annual Pink Bun Campaign
* A true Pinky Promise . 25 years of supporting BCNA to ensure free support, information and resources to Australians affected by breast cancer.
*BCNA and Bakers Delight have no formal contract. A unique partnership that has raised $27 million.
* 2025 Fundraising target - $2.5 million
* More than 500 Bakers Delight bakeries donate their time and ingredients. 100% of Pink Bun sales donated to BCNA
*More than 21,000 Australians diagnosed with breast cancer every year.
*National Media launch at 11.30am Thursday, Bakers Delight Camberwell, Victoria.
* Video overlay of launch available on request
* Additional interviews available on request
About us:
Breast Cancer Network Australia (BCNA) is Australia’s leading breast cancer consumer organisation. BCNA provides information and support to those diagnosed and their supporters, opportunities to connect with others going through a similar situation and work to influence a stronger healthcare system to ensure all Australians affected by breast cancer receive the very best care, treatment and support.
Contact details:
Kellie Curtain
M: 0412339690
