Monday 16 June 2025: To enhance Taiwan’s global visibility in the health industry and promote international cooperation with local implementation, the International Trade Administration (TITA) under the Ministry of Economic Affairs (MOEA) has commissioned the Taiwan External Trade Development Council (TAITRA) to initiate a worldwide call for proposals under the theme “Go Healthy with Taiwan.”
This global initiative seeks to engage governments, institutions, enterprises and organisations from around the world to submit innovative proposals that integrate Taiwan’s high-quality health products and holistic solutions. The objective is to jointly improve global health standards and promote well-being in cities, communities and business environments across the globe.
TITA Deputy Director General Ms. Susan Hu noted that President Lai Ching-te is actively advancing the vision of a “Healthy Taiwan.” The launch of this campaign marks a crucial step in realising this vision by inviting global innovators to participate and collaborate in shaping a healthier and more sustainable future.
Mr. Joe Chou, Executive Vice President of TAITRA, emphasised that this international call not only highlights the strength and innovation of Taiwan’s comprehensive health industry but also encourages collaboration with global partners to develop smart and sustainable healthy lifestyles through Taiwan’s cutting-edge technologies and solutions.
The “Go Healthy with Taiwan” campaign spotlights five key sectors of Taiwan’s health industry: smart healthcare technologies, medical aesthetics and wellness checkups, fitness equipment, sports technologies, and bicycles.
Taiwan, long recognised as the “Bicycle Kingdom,” boasts a robust and integrated bicycle industry cluster and leading research and development (R&D) capabilities. As a global hub for high-end bicycle manufacturing, Taiwan is also driving the transition toward net-zero emissions and playing a pivotal role in global sustainable supply chains.
Furthermore, Taiwanese companies are among the world’s top suppliers of fitness equipment, setting international benchmarks through the integration of AI technologies and supported by a strong manufacturing and R&D ecosystem. In the smart healthcare field, Taiwan leverages its world-class ICT and semi-conductor expertise in combination with its advanced medical system to deliver comprehensive and integrated solutions for the global health tech market.
Building on the success of last year’s “Go Green with Taiwan” campaign—which attracted 396 submissions from 45 countries—the “Go Healthy with Taiwan” campaign aims to further expand the international reach and practical applications of Taiwan’s health industry. This year’s goal is to receive over 500 submissions from across five continents. The top three proposals will each be awarded US$30,000, and all high-quality entries will be given the opportunity to explore collaboration and commercialisation with Taiwanese companies.
The submission period is open until 14 August 2025. For more information on Taiwanese partners and how to submit a proposal for “Go Healthy with Taiwan”, visit https://gohealthy.taiwanexcellence.org/about.html
Contact details:
Roberta Sowden, Palin Communications
0418 842 104 | [email protected]
Oscar Palin, Palin Communications
0410 155 733 | [email protected]
