Sydney, Australia – Australian outsourcing matchmaker Matchboard has revealed the most sought-after offshore locations for business process outsourcing (BPO) by Australian companies in the first half of 2025, with the Philippines claiming the top spot.
Based on data collected since January, Matchboard’s latest insights show:
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Philippines – selected by 29% of clients
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Fiji – 23%
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New Zealand – 16%
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The remaining 32% spread across India, Sri Lanka, South Africa, Malaysia, Pakistan, the US, UK, and Latin America
This compares to 2024, where Fiji and the Philippines were tied as top outsourcing choices, with South Africa popular for B2B lead generation and sales functions.
“Despite its small size, Fiji remains a standout performer given its flight and time zone proximity, English fluency and cultural alignment with Australia and New Zealand,” said Sharon Melamed, Matchboard Managing Director.
“But the Philippines has returned to the lead due to its deep talent pool, especially in customer service, digital and IT, and its broad array of vendor options.”
The data also signals increasing diversity in offshore outsourcing preferences, particularly for contact centre, back office and tech roles.
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Sri Lanka: highly regarded for finance and accounting talent
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India: excels in automation, digital and large-scale operations
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South Africa: a centre of excellence for sales outsourcing
New Zealand, often referred to as a "nearshore" destination, was the choice of companies looking for a more cost-effective solution than Australia, yet not ready to make the leap to more traditional offshore service locations.
Despite efficiency gains achieved through AI and automation, Australian businesses are outsourcing offshore more than ever due to the cocktail of wage inflation, rising living costs and talent shortages domestically.
Key Facts:
Despite the march of AI, Australian businesses are outsourcing services offshore more than ever due to a cocktail of wage inflation, rising living costs and talent shortages domestically. Matchboard's data shows that the Philippines is leading the way as an outsourcing destination in 2025, closely followed by Fiji. However a smorgasbord of other countries are actively vying for a share of the lucrative Australian market.
About us:
Matchboard is a multi-award-winning Australian business platform that helps organisations find the right outsourcing provider based on factors like budget, location, industry experience, company size and credentials.
Since launch, Matchboard has supported 5,400 organisations, with 2,670 outsourcing-specific matches. Unlike directories or search engines, Matchboard collects detailed offline data and offers free expert consultations to support smarter outsourcing decisions.
Matchboard has been named Australia’s Best Digital Platform (ACOMMS), and has received innovation awards from Westpac and Optus. Managing Director Sharon Melamed was recognised in CX Network’s Top 30 Global Contact Centre Leaders for 2025.
Contact details:
Sharon Melamed
📧 [email protected]
🌐 https://www.matchboard.com.au
