ActiveCampaign, a leading autonomous marketing platform, today announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Small Businesses 2025 Vendor Assessment (doc # US53601925, July 2025).
After a rigorous assessment of 8 vendors in the marketing automation industry, IDC's independent analysis positioned ActiveCampaign as a Leader based on its offering capabilities and strategic vision for the Small Business market.
The IDC MarketScape report highlighted several key strengths for ActiveCampaign:
- “Powerful AI-driven personalization enables multichannel campaigns and advanced automations across email, SMS, and additional channels.”
- “Seamless integration with 950+ applications allows businesses to streamline workflows and scale efficiently.”
- “Advanced segmentation and robust reporting tools enable precise targeting and performance measurement.”
- “A user-friendly interface combined with extensive integration capabilities empowers small teams to manage complex marketing tasks effectively.”
"We believe this recognition validates that every business deserves access to distinguished marketing automation that drives real impact,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “Our autonomous marketing platform acts as a strategic partner. It uses AI to imagine high-impact campaigns, activate them across channels to accelerate time to value, and continuously validate results to drive ongoing optimization.”
In recent months, the company launched Active Intelligence, a major platform upgrade that embeds AI across every touchpoint to deliver more intuitive marketing orchestration. The update debuted alongside the Spring 2025 Innovation Keynote, where ActiveCampaign introduced over a dozen AI agents, expanded global messaging capabilities, and new ecosystem integrations.
The company also excelled in G2's Summer 2025 Reports with 307 badges and first-place rankings in 91 reports, including the Marketing Automation Momentum Grid and multiple SMB-focused reports. Additionally, ActiveCampaign secured a 2025 Top Rated Award from TrustRadius for the eighth consecutive year, underscoring the platform's consistent delivery of exceptional business outcomes.
About IDC MarketScapes
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
About ActiveCampaign
ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250717723352/en/
Contact details:
Media
Sarah Scarlata
Matter Communications on behalf of ActiveCampaign
[email protected]