Good morning,
GMHBA’s heartfelt ‘Caring Since 1934’ campaign has been recognised as one of Australia’s best, taking home Best Brand Campaign at the 2025 Brandie Awards.
The campaign celebrates GMHBA’s 90-year history as a local, member-first health insurer and shows how heritage can be a powerful competitive advantage. Judges praised the campaign’s authentic storytelling for deepening trust, boosting emotional connection, and driving measurable business results.
GMHBA Chief Marketing Officer Helen Stevens says the award recognises the collaborative effort behind a campaign that truly reflects the insurer’s caring, community-focused ethos.
We can provide interviews, campaign visuals, and performance insights if you’d like to cover this milestone.
This win builds on a remarkable year for GMHBA, which also earned top recognition in the 2025 WeMoney Health Insurance Awards for its flexible, family-focused hospital cover options.
The full list of Award Winners is available here: www.intelligencebank.com/best-brand-campaign-winners-2025
Kind regards,
Meg
Contact details:
GMHBA Head of Corporate Communications Meg Rayner
0458 418 823 or [email protected]
For the latest announcements and updates visit GMHBA Media Centre.
