Terra Sol Studio launches The Fall of Plastic Chic, a bold visual campaign exposing the truth behind misleading sustainability claims in the packaging industry.
High fashion. Cultural satire. Climate truth bombs.
This isn’t your average eco campaign.
Award-winning Australian design house Terra Sol Studio has unveiled a provocative new poster series turning the spotlight on one of the packaging industry’s dirtiest secrets: so-called “compostable” plastics. In a world where greenwashing has gone mainstream, The Fall of Plastic Chic exposes what lies beneath the glossy eco-labels, and it’s not biodegradable.
The lead poster, The Devil Wears Plastic, is a striking reinterpretation of fashion’s elite. She’s glamorous. She’s powerful. She’s holding a fake ‘eco’ cup, the kind that ends up in landfill. But on the other side of Terra Sol’s limited-edition takeaway cup, the message is clear:
“But this cup doesn’t. Sorry, Miranda.”
This is no random stunt. The full poster series, including the first three to be released: The Devil Wears Plastic, An Offer You Can’t Refuse, and Breakfast at Terra Sol, blurs the lines between editorial fashion, film nostalgia, and environmental activism. These are just the first of many to come. Each piece is rich in cultural reference but razor-focused in its message: plastic-lined packaging isn’t good enough anymore, and consumers are waking up.
Created by Louise Sykes, the former designer behind award-winning cult children’s label Junior Blvd, the campaign channels her sharp eye for storytelling and brand subversion, while inviting the fashion world to be part of the shift.
“Design has always had the power to shape culture,” says Louise. “Now it has the responsibility to shape sustainability, too. This campaign is playful on the surface but serious in its message, and fashion has always led the way when it comes to reinvention.”
The campaign also highlights the uncomfortable truth about the state of so-called “eco-friendly” disposables.
“I get it, some people say we should ban disposables entirely. And yes, that’s a great idea in theory. But the reality is, takeaway culture isn’t going anywhere,” Louise continues. “Events, hospitals, travel, and everyday life still rely on single-use formats. So if we’re going to use disposables, let’s use something that actually works with nature, not against it.
PLA, aqueous coatings, and other so-called ‘compostables’ often fail to break down in real-world conditions, especially in the ocean. That’s not good enough. PHA isn’t a compromise; it’s the better solution.”
Take paper straws, for example. While they appear sustainable, most are lined with synthetic adhesives or coatings, often containing plastic or PFAS (“forever chemicals”). A 2023 study found over 90% of paper straws tested contained PFAS, making them neither safe nor truly compostable. They don’t break down in oceans as many believe, and they undergo a high-energy, high-waste manufacturing process involving bleaching, layering, and gluing.
In contrast, PHA is made from plant oils, requires no industrial composting, and fully biodegrades, even in the ocean.
Terra Sol Studio, in exclusive partnership with Australian company EcoPHA Biotech, is leading the charge to replace the false solutions currently flooding the market.
Now expanding into the U.S. and Dubai, Terra Sol is working with cafés, sustainability leaders, universities, and global summits to help them make the transition to truly plastic-free packaging. The posters are sparking conversations across fashion, food, and climate circles, with designers, distributors, and creators of all ages reaching out to get involved.
To encourage and support rapid adoption, Terra Sol will publicly launch The Terra Sol Switch on August 1, a limited-time offer inviting the first ten businesses to publicly share the campaign, promote the message, and pledge to make the switch. In return, they’ll receive 1,000 free takeaway cups printed with exclusive poster artwork.
The August 1 launch will be supported by a global network of creators, influencers, and early adopters, positioning it as a powerful cultural moment in the sustainability space.
This isn’t just a campaign, it’s a cultural correction.
Greenwashing is out. Real solutions are in. Terra Sol is what the future looks like.
Follow the campaign
Website: www.terrasolstudio.com
Instagram: @terrasolstudio
Hashtag: #theterrasolswitch
Key Facts:
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The Fall of Plastic Chic is a new global campaign by Australian design house Terra Sol Studio, using fashion-inspired visuals and iconic film references to call out greenwashing in the packaging industry.
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The campaign officially launches August 1st worldwide, with strong early support from influencers, fashion insiders, and sustainability advocates, including planned billboard placements and digital rollouts.
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It introduces PHA (polyhydroxyalkanoate) a plastic-free, marine-safe material that biodegrades naturally in any environment, even when mis-sorted.
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Most so-called “compostable” packaging requires industrial composting to break down, infrastructure that’s rarely accessible or used.
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PHA breaks down in 3-6 months without leaving microplastics behind, offering a real-world solution to plastic waste.
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Terra Sol is leading the shift toward next-generation sustainable packaging, with growing interest from cafés, distributors, and global events.
About us:
Terra Sol Studio is a female-founded, award-winning Australian design company leading a global movement toward real, plastic-free packaging. With certified home compostable products made from PHA - a revolutionary material that breaks down naturally within months, in any environment - Terra Sol is pushing beyond “compostable” and redefining what sustainability looks like. This is the innovation the world has been waiting for, and it’s moving fast.
Contact details:
Vivienne Blake
Global PR Manager / Terra Sol Studio
